The Grand Festive Bus Sale brings tech-driven storytelling, heavy discounts, and festive cheer for travellers.
AbhiBus, one of India’s leading bus ticketing platforms, has unveiled an AI-generated ad campaign to power its Grand Festive Bus Sale, offering attractive discounts for Dussehra and Diwali travel.
What makes this campaign stand out is its end-to-end AI production-from visuals to music-crafted entirely in-house. The move signals AbhiBus’s commitment to technology-led marketing, blending creativity with efficiency.
Under the sale, new users can unlock 50% off (up to ₹300) plus 50% cashback (up to ₹200) on their first booking with the code FESTIVAL. Existing users get 50% off (up to ₹100) plus 50% cashback (up to ₹200). The offer is valid on private bus operators, capped at two redemptions per user, with bookings open daily between 12–2 PM and 6–8 PM, for journeys scheduled from 17 Sept to 28 Oct 2025.
Rohit Sharma, COO, AbhiBus, said: “Innovation drives everything we do. By harnessing AI for videos and creatives, we’ve not only cut down production costs but also gained the agility to test, refine, and amplify campaigns faster. This festive season, we want to connect with travellers through stories that feel relevant, engaging, and memorable.”
This campaign follows a string of AI-led initiatives by AbhiBus, including a nostalgic Independence Day film and an AI-powered Onam Bus Sale. Together, they reflect a broader push to reimagine travel marketing-where AI storytelling meets festive India on the move.
