The Indian Association for Gold Excellence and Standards (IAGES) has appointed Actimedia PR & Digital as its official communications and digital partner, marking an important milestone in the organization’s mission to formalize accountability within India’s gold ecosystem.
IAGES positions itself as a sector-led regulatory body focused on building trust, transparency, and ethical conduct across the gold value chain. With its accreditation framework, the organisation aims to introduce third-party verified standards to ensure credibility for both businesses and consumers. The newly awarded mandate will support nationwide communication and digital engagement as IAGES works to align retailers, industry leaders, and stakeholders under a shared code of conduct.
Speaking on the partnership, Kaushlendra Sinha, CEO of IAGES, stated that the initiative represents a defining moment for India’s gold industry. He said the accreditation-driven approach will help reshape how gold is traded, ensuring fairness, responsibility, and authenticity in the marketplace. He also expressed confidence in Actimedia’s expertise in driving brand-building strategies and supporting IAGES through the next phase of its journey.
Amitabh Saksena, founder and director of Actimedia PR & Digital, shared that IAGES holds the potential to redefine an industry that is both fragmented and rapidly expanding. He added that the agency looks forward to crafting impactful narratives and amplifying IAGES’ vision across India.
With this partnership, IAGES moves closer to its goal of becoming a trusted authority shaping the future of India’s gold sector.
