The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, has unveiled its latest brand film, “Aapke Safar Ke Humsafar,” as part of the Group’s widely recognised #HumKarkeDikhateHain initiative. The film reinforces Adani Airports’ commitment to delivering world-class service while highlighting the human connections that elevate every traveller’s experience.
Video Link: https://www.youtube.com/watch?v=0NYM1ZTCK14
Continuing the narrative-led approach of earlier films in the series, the new campaign shifts focus from scale and infrastructure to emotionally resonant storytelling. It reflects the Group’s belief that modern infrastructure can create meaningful impact when paired with empathy, care, and a people-first mindset.
Ajay Kakar, Head – Corporate Branding, Adani Group, stated, “Our #HumKarkeDikhateHain philosophy demonstrates how the Adani spirit touches communities across India. Through this film, we showcase our aspiration to make every traveller’s journey through our airports magical and memorable.”
Ogilvy India CCOs Kainaz Karmakar and Harshad Rajadhyaksha added, “This story amplifies how Adani Airports are redefining travel experiences while placing people at the centre. It is also a heartfelt tribute to the late Piyush Pandey, whose warmth and creative clarity shaped this project.”
“Aapke Safar Ke Humsafar” was among the last films personally overseen by the late Piyush Pandey, whose creative legacy remains foundational to the campaign.
Set within an Adani Airport, the film follows an elderly couple navigating their first international trip. When they lose the handwritten instructions meant to guide them, an airport associate steps in-offering assistance, comfort, and support through check-in, shopping areas, and boarding. The narrative culminates with the message: “We don’t just run world-class airports; we become companions in your journey.”
Directed by National Award-winning filmmaker Shoojit Sircar and conceptualised by Ogilvy India, the film carries special emotional significance for the Group.
