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Adani Group’s ‘Suraj Bhaiya Hain Naa’ Campaign Highlights the Human Impact of Clean Energy

Adani Group’s ‘Suraj Bhaiya Hain Naa’ Campaign Highlights the Human Impact of Clean Energy

Third film in the #HumKarkeDikhateHain series showcases transformation through solar power

The Adani Group has unveiled its latest digital film, “Story of Suraj,” under the ongoing #HumKarkeDikhateHaincampaign series. Titled ‘Suraj Bhaiya Hain Naa’, the campaign highlights the human impact of clean energy, showcasing how access to solar power can transform communities at the grassroots level.

With a wide operational presence in energy, logistics, transport, and infrastructure, Adani Group has made significant strides in renewable energy as part of its commitment to sustainability and inclusive development. This new film captures those efforts through a compelling, emotionally grounded story.

Set in a small town now powered by uninterrupted solar energy, the film follows Rakesh, a young man returning home after years away. As he explores the changes in his hometown-improved agricultureeducationhealthcare, and livelihoods-the film illustrates how clean energy has reshaped lives and enabled tangible progress.

Directed by Amit Sharma of Chrome Pictures and conceptualised by Ogilvy India, the film brings together narrative storytelling and powerful visuals to reflect Adani’s mission of empowering communities through sustainable technology.

Ajay Kakar, Head – Corporate Branding, Adani Group, said:

“At Adani, we’re not just generating electricity-we’re enabling progress. This film reflects the real, human impact of solar energy. The transformation of one town stands as a symbol of the broader change we’re driving across India.”

Piyush Pandey, Chief Advisor, Ogilvy India, added:

“Adani brings a human touch to technology in this latest film. ‘Story of Suraj’ shows how solar energy is not just about power-it’s about empowering communities and creating lasting opportunities.”

This marks the third installment in the #AdaniHKKDH series, further showcasing how the Group is touching lives, uplifting communities, and driving meaningful, long-term change. The film will be rolled out across broadcast, digital platforms, and radio, expanding its reach to diverse audiences nationwide.

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