The real-money poker platform repositions itself to reflect the evolving mindset of modern players.
adda52, India’s leading real-money poker platform, has announced a refreshed brand identity anchored by a new tagline: “Game On.” The updated positioning aims to capture the mindset of today’s poker players-those who thrive on strategy, focus, challenge, and continuous progress.
The refreshed identity leans into adda52’s signature red, reinforcing energy and confidence, while appealing to a community that sees poker as more than just a game-it’s a pursuit of skill and personal growth.
A Mindset, Not Just a Tagline
Joydeep Mukherjee, Chief Marketing Officer at Deltatech Gaming, explained:
“‘Game On’ reflects not just who we are, but who our players are-strategic, ambitious, and self-assured. It’s a call to action for entrepreneurs, professionals, and thinkers across India to engage with poker as a game of skill, purpose, and identity.”
The new positioning is aimed at expanding adda52’s appeal among aspirational players, strengthening brand relevance while building recall through a bold, unified identity.
Creative Collaboration with And And Brand Partners
To bring this transformation to life, adda52 partnered with creative agency And And Brand Partners.
Rajesh Minocha, Co-Founder, shared:
“‘Game On’ captures the new spirit of poker-where intellect, discipline, and strategy take precedence over chance. It reframes the game for a generation that seeks control, challenge, and credibility in everything they do.”
With “Game On,” adda52 signals a confident new chapter-one that places poker firmly in the arena of skill-based, aspirational pursuits.
