New MarTech consulting arm aims to accelerate AI-first digital transformation for enterprises
AdGlobal360 (AGL), a Hakuhodo International company, has announced the launch of dXfactor, its dedicated MarTech consulting practice created to fast-track AI-driven digital transformation for enterprises.
Drawing on over a decade of experience working with Fortune 500 clients, dXfactor offers a structured framework that integrates AI, data, media, and design to drive measurable business growth. With this move, AGL strengthens its position as a trusted transformation partner for businesses navigating evolving customer expectations and rapid technological shifts.
To lead the initiative, AGL has appointed Varun Seth, Managing Partner, to head dXfactor. In this expanded role, Seth will focus on building the practice into a centre of excellence combining strategy, consumer insights, and technology enablement.
The practice will leverage AGL’s proprietary AI-powered tools and deep expertise to deliver end-to-end enterprise support – from go-to-market strategy and MarTech architecture design to media effectiveness, customer experience enhancement, and impact measurement frameworks.
Rakesh Yadav, CEO, AdGlobal360, said:
“Over the past decade, we have enabled brands to accelerate digital and marketing transformation through data- and tech-driven decision-making. With dXfactor, we are moving into the next phase – an AI-first consulting practice designed for scale, speed, and superior customer experiences. We are excited to have Varun lead this charter.”
Varun Seth added:
“Businesses are at an inflection point where AI, data, and media intelligence are redefining customer connections. With dXfactor, our mission is to partner with organisations on this journey, delivering transformative strategies and measurable impact. I look forward to building this practice and creating long-term value for our partners.”
The launch of dXfactor reinforces AdGlobal360’s vision of becoming the partner of choice for enterprises in the AI-first era.
Founded in 2009 and headquartered in Gurugram, AdGlobal360 has been at the forefront of marketing automation and digital transformation in India. Since joining the Hakuhodo International network in 2020, AGL has expanded to eight global offices, with a team of over 1,100 professionals combining creativity, analytics, and proprietary technology to deliver high-impact outcomes for brands.
