AdLift, a digital marketing agency recently acquired by Liqvd Asia, has secured the SEO and content marketing mandate for AGEasy by Antara, a premium lifestyle and healthcare brand under the Max Group. The partnership marks a strategic move to enhance AGEasy’s digital footprint and strengthen its connection with senior audiences across online platforms.
Under the mandate, AdLift will lead an end-to-end SEO and content-led growth strategy aimed at improving organic visibility and long-term audience engagement. The scope of work includes comprehensive technical SEO audits, keyword and search intent mapping, on-page optimisation, and the development of high-quality, search-optimised content aligned with AGEasy’s brand philosophy. The focus will be on building content authority while ensuring discoverability across key digital touchpoints.
AGEasy by Antara positions itself as a brand dedicated to simplifying healthy and independent living for seniors. Through this collaboration, the brand aims to communicate its offerings more effectively, ensuring that its solutions reach the right audiences at the right stages of their decision-making journey.
Commenting on the partnership, Dhruv Poplai, category lead at AGEasy by Antara, said the collaboration with AdLift will help strengthen the brand’s online presence and support its vision of making healthy living more accessible for seniors. He highlighted AdLift’s expertise in SEO and content marketing as a key factor in driving meaningful digital engagement.
Prashant Puri, co-founder and CEO of AdLift, expressed enthusiasm about working with AGEasy, noting that the brand is redefining senior wellness in India. He added that AdLift will leverage advanced SEO strategies and content-driven storytelling to deliver measurable growth and sustained organic performance.
Through this partnership, AdLift aims to position AGEasy as a trusted and authoritative voice in India’s senior wellness and lifestyle space.
