Agency to drive organic growth via SEO strategy, optimisation, and content development
AdLift, the global digital marketing agency (now part of Liqvd Asia), has been appointed to manage the SEO and content marketing mandate for Apna.co, one of India’s leading job platforms.
This collaboration aims to boost Apna.co’s organic growth, online exposure, and lead generation through a comprehensive digital strategy.
Scope of Work
- SEO Strategy & Keyword Research: Identifying key terms and industry trends to drive visibility
- On-page & Off-page Optimisation: Enhancing site structure, metadata, backlinks, and authority
- Content Development: Producing engaging, user-focused content to attract job seekers and employers
- Data-driven Refinement: Ongoing performance tracking and optimisation of campaigns
Leadership Perspective
Prashant Puri, Co-founder & CEO, AdLift, shared:
“We’re excited to collaborate with Apna.co to amplify their digital presence and engage millions of job seekers and employers across India. Our mission is to deliver data-driven strategies aligned with Apna.co’s ambitious growth goals.”
Prakash Acharya, Growth Marketing Lead, Apna.co, added:
“Partnering with AdLift will strengthen Apna’s digital footprint in India’s competitive job market. Their SEO strategies and digital expertise complement our AI‑driven platform, helping us deliver scalable career solutions. We aim to boost user acquisition and empower job seekers and businesses with a seamless experience.”
This strategic partnership signals a significant step forward in Apna.co’s ambition to enhance its organic outreach, user engagement, and sustained marketplace growth through expert digital marketing.
