The partnership will focus on driving organic growth through SEO strategy, technical optimisation, and performance tracking.
AdLift, the digital marketing agency now part of Liqvd Asia, has secured the SEO and content marketing mandate for skincare brand Plum.
As part of this engagement, AdLift will develop a full-funnel organic growth strategy designed to boost Plum’s search visibility, streamline content operations, and attract high-intent traffic. The scope includes end-to-end SEO services, content strategy, technical optimisation, and data-driven performance analysis.
Prashant Puri, co-founder and CEO, AdLift, said, “Plum’s focus on effective, conscious skincare is truly inspiring. Through this partnership, we aim to strengthen their organic presence and ensure they show up at the right moments in a customer’s search journey.”
A Plum spokesperson added, “AdLift’s strategic approach is closely aligned with our vision of building authentic, digital-first connections with our audience. We’re excited to collaborate on scaling our content and search efforts.”
The partnership underscores Plum’s continued investment in digital growth as it looks to expand its presence in India’s highly competitive beauty and personal care market.
