Admatazz, the independent creative group powered by media, technology and a scientific approach, has partnered with BrandMusiq, India’s leading sonic branding agency, to embed signature sound identities into daily digital content. The move aims to shift brands away from generic stock music and toward distinctive, ownable sonic assets that strengthen recall across high-volume formats.
BrandMusiq, the creators of the MOGO (musical logo), has built sonic identities for brands such as HDFC Bank, Air India Express, Zomato, Amazon Pay, Asian Paints, Kraft Heinz (SE Asia), Income Insurance (Singapore), Mastercard (Global) and 7UP (Global). Globally, audio mnemonics like Netflix’s “Tudum” and McDonald’s “I’m Lovin’ It” continue to outperform visual assets in brand recall. However, most day-to-day digital content still relies on non-distinct stock audio, limiting long-term memory building.
The partnership brings three core capabilities to Admatazz’s ecosystem:
Social-First Sonic Libraries
Custom MOGOs, transitions and audio beds crafted for reels, shorts, static-to-motion posts, performance ads and creator-led edits.
Brand Experience Sound Libraries
Sonic elements designed for events, retail, IVR systems, internal communication, podcasts and product demos – ensuring coherent identity across all touchpoints.
Evidence-Led Distinctiveness
Aligned with Admatazz’s scientific mindset, these sonic assets enhance mental availability, recall and differentiation in a crowded digital landscape.
“This partnership bridges a crucial gap in how brands use sound,” said Yash Chandiramani, Founder & Chief Strategist at Admatazz. Rajeev Raja, Founder & Soundsmith at BrandMusiq, added that the collaboration will finally bring sonic identity into everyday “earpoints,” rather than just big campaign films.
The partnership deepens Admatazz’s distinctiveness-led marketing approach, enabling brands to build not just visual identity – but true sonic ownership.
