At Adobe MAX 2025, Adobe unveiled a suite of groundbreaking updates to Adobe GenStudio, introducing next-generation AI tools designed to help brands create, personalize, and scale content more efficiently – while staying true to their visual and tonal identity.
Among the key launches is Adobe Firefly Foundry, a new platform that enables enterprises to build private, deeply tuned AI models across image, video, audio, vector, and 3D – securely trained on their proprietary, branded content.
The expanded GenStudio ecosystem now includes:
- GenStudio for Performance Marketing, featuring Adobe’s Content Production Agent (beta) that interprets marketing briefs and generates brand-aligned content automatically.
- Firefly Design Intelligence, developed in collaboration with The Coca-Cola Company, allowing global teams to scale brand-consistent creative assets using “StyleIDs.”
- Firefly Creative Production for Enterprise, offering new workflow builders and integrations with Adobe Experience Manager Assets and Frame.io for large-scale asset adaptation.
Adobe also announced deeper integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn, and TikTok, enabling seamless activation and optimization of ad campaigns across leading digital platforms.
“GenStudio brings together Adobe’s best-in-class creativity and AI to help businesses deliver on-brand experiences at scale,” said Varun Parmar, General Manager, Adobe GenStudio and Firefly Enterprise.
Already used by 99% of Fortune 100 companies, Adobe’s AI-first innovations power creative efficiency for global brands such as Coca-Cola, Estée Lauder, PepsiCo, IBM, and Publicis Groupe – helping marketers turn ideas into impactful campaigns faster than ever before.
