AI chatbot Perplexity is continuing its global push to redefine how people engage with artificial intelligence – this time with an ad campaign featuring Formula 1 legend Lewis Hamilton and comedian Eric André. The campaign taps into a now-universal habit: turning to AI for just about everything.
Video Link: https://www.youtube.com/watch?v=sPp8DhuBsKA
The two-minute film humorously captures how seamlessly AI has blended into everyday life. In it, André – playing Hamilton’s quirky neighbour – nonchalantly turns to Perplexity for motorcycle maintenance advice, while Hamilton himself seeks quick insights through the chatbot. The result is a lighthearted reminder that even the world’s most celebrated individuals are part of the same collective instinct: ask your AI everything.
Perplexity’s creative positioning highlights a simple truth – curiosity has always driven human behaviour, but today, technology has become the go-to source for instant knowledge. “Whether you’re fixing a bike, preparing for an interview, or just trying to impress someone next door, Perplexity wants to be your first stop for answers,” the campaign suggests.
The global rollout follows the brand’s recent India influencer campaign, which featured creators like CarryMinati and The Rebel Kid, each exploring the quirks of AI-assisted living.
Backed by its strategic partnership with Airtel – offering subscribers complimentary Perplexity Pro access worth ₹17,000 – the company is cementing its presence in one of the world’s fastest-growing AI markets.
With this campaign, Perplexity underscores its vision to move beyond being just another chatbot – positioning itself as the ultimate digital companion for curiosity, knowledge, and everyday discovery.
