Ai+ Smartphone has signed on as the official smartphone partner for Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season, marking a strategic move to strengthen its presence in India’s cricket-driven culture.
As part of the collaboration, the brand will be integrated across team platforms, digital ecosystems, and fan engagement initiatives. The partnership is designed to connect Ai+ Smartphone directly with millions of cricket fans through a mix of on-ground and digital experiences.
Fans can expect exclusive access to player meet-and-greets, match tickets, signed merchandise, and behind-the-scenes content captured on Ai+ devices. These activations aim to deepen engagement while showcasing the brand’s technology in real-time cricketing moments.
Speaking on the association, Madhav Sheth highlighted the emotional and cultural power of sport in India, stating that the partnership allows the brand to engage with audiences where passion and energy are at their peak. He emphasised that the collaboration reflects Ai+’s vision of aligning technology with the ambition of its users.
Representatives from both franchises echoed similar sentiments. A spokesperson from Mumbai Indians noted that Ai+’s focus on accessible, high-performance technology aligns with evolving fan expectations, while Binda Dey emphasised the importance of building meaningful, community-driven fan experiences.
With this partnership, Ai+ Smartphone positions itself at the intersection of technology, sport, and culture-leveraging the scale and influence of IPL to drive deeper brand connect and engagement.
