Ajay Mehta has stepped down from WPP Media after an impactful 11+ year journey, during which he also served as Chief Content Officer at Mindshare India. Widely credited with pioneering the branded content function across GroupM, Mehta transformed it into a high-impact engine connecting brands with platforms, creators and entertainment IPs. With over two decades of experience across top agencies like Mindshare, Ogilvy and Publicis, his work earned global recognition, including a Cannes Glass Lions Grand Prix. His exit comes at a defining moment for the media ecosystem, as WPP Media recalibrates leadership and content capability becomes central to agency performance.