Ajmal Perfumes Names Saif Ali Khan as Brand AmbassadorActor to feature in a 360° campaign celebrating the legacy and modernity of Indian perfumery

Ajmal Perfumes, a renowned fragrance house with a legacy of over 300 unique scents, has officially announced Saif Ali Khan as its new brand ambassador. With a reputation for blending heritage with modern sensibilities, Ajmal positions Saif-often referred to as Chote Nawab-as the ideal face to represent its evolving identity.

Known as the “King of Oud,” Ajmal Perfumes seamlessly combines age-old craftsmanship with contemporary techniques. By partnering with Saif Ali Khan, the brand seeks to further bridge its rich legacy with a modern, global appeal-highlighting India’s growing presence in the world of fine fragrance.

Abdulla Ajmal, CEO of Ajmal Perfumes, expressed his excitement about the collaboration:

“Ajmal Perfumes has always stood for heritage, craftsmanship, and the emotional power of scent. Saif Ali Khan’s regal charisma and broad appeal make him a natural fit for our brand values. We’re thrilled to welcome him into the Ajmal family and embark on this fragrant journey together.”

As part of the launch, an exclusive behind-the-scenes video featuring Saif Ali Khan will debut at select Ajmal stores. The campaign will roll out across a 360° media network, including digital platforms, print, in-store activations, and outdoor advertising (OOH), ensuring maximum visibility and engagement.

Saif Ali Khan also shared his thoughts on the partnership:

“I’m delighted to be associated with Ajmal Perfumes, a brand I’ve admired and personally used. There’s something incredibly personal about a fine fragrance-it becomes your identity without trying too hard. Ajmal’s attention to detail and elegance captures that essence perfectly.”

This collaboration marks a significant step for Ajmal in its mission to make premium perfumery more accessible while elevating the presence of Indian fragrances on the global stage.