Actor and entrepreneur Akshay Kumar has appointed the Exceed Group of Companies as a strategic partner to manage and consolidate his brand and business operations. The move marks a decisive step towards creating a more structured, aligned, and future-ready ecosystem for Kumar’s expanding professional portfolio.
The appointment is designed to bring greater clarity to Kumar’s brand strategy, partnerships, and commercial decision-making over the long term. His business operations will continue to be led by Vedant Baali, along with core team associate Zenobia Kohla, who remain responsible for strategic direction, growth initiatives, and day-to-day management. Exceed Group’s role will be to integrate and streamline these efforts, ensuring cohesive execution across brand and business verticals.
Speaking on the collaboration, Akshay Kumar emphasised the importance of building with the right people and systems, highlighting his belief in long-term value creation over short-term gains. Known for his disciplined approach to both cinema and entrepreneurship, Kumar has consistently focused on sustainability, credibility, and operational rigour in his professional choices.
Afsar Zaidi, founder of Exceed Group of Companies, noted that Kumar’s personal brand stands for consistency, scale, and trust-qualities that align closely with Exceed’s philosophy of brand and business building. The partnership aims to establish a unified framework that supports strategic growth while safeguarding the integrity and credibility of Kumar’s brand across markets.
Together, the collaboration will focus on coordinated planning, structured expansion, and long-term brand stewardship. The move signals a shift towards a more enterprise-driven approach to celebrity brand management-one that prioritizes alignment, longevity, and impact over momentary visibility.
