Marks a bold step in celebrating modern Indian women through fashion
Allen Solly, the premium fashion brand from Aditya Birla Lifestyle Brands Limited (ABLBL), has announced tennis icon and global style influencer Sania Mirza as the first-ever brand ambassador for Allen Solly Woman.
This strategic collaboration underscores a fresh direction for the brand’s womenswear category, reinforcing its commitment to confidence, individuality, and self-expression. Sania Mirza’s illustrious career and trailblazing journey on and off the tennis court align seamlessly with Allen Solly’s ethos, making her the perfect face for the brand’s evolving narrative.
A recipient of the Padma Bhushan (2016) and the Major Dhyan Chand Khel Ratna Award (2015), Mirza is among India’s most decorated athletes and a symbol of strength and elegance. Her influence as a modern Indian woman who defies conventions complements Allen Solly’s philosophy of pushing boundaries in fashion and identity.
Sania Mirza shared, “Allen Solly has always encouraged people to express themselves freely – something I deeply connect with as I have lived my life on my own terms, both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women, and I look forward to being part of this new journey with Allen Solly Womenswear.”
Richa Chaube Pai, Chief Business Officer, Allen Solly, added, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is an icon who has broken barriers and inspired women to define success on their own terms. Her blend of confidence, style, and individuality perfectly reflects Allen Solly’s spirit. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”
Allen Solly Womenswear has carved a niche by redefining fashion for Indian women-from modern workwear that balances professionalism with contemporary aesthetics, to vibrant casualwear and one of the country’s largest handbag collections. The brand celebrates the dynamism and individuality of today’s women.
