Amazon Ads has expanded the reach of its AI-powered Video Generator tool to India, alongside Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom. The advanced creative solution empowers advertisers-especially small and medium businesses-to produce high-quality, ready-to-use video ads within minutes, eliminating the need for video production expertise or added costs.
Video Link: https://www.youtube.com/watch?v=4zFniCcLZoU
With just a few clicks, advertisers can upload product images, existing videos, or even a product detail page from Amazon, and instantly generate six dynamic, realistic video variations. The AI automatically integrates transitions, music, and key product highlights, helping brands showcase their offerings in engaging, real-world contexts.
Kapil Sharma, Director, Amazon Ads India, said, “At Amazon Ads, our goal is to solve real customer challenges through AI-driven innovation. In India, many advertisers-particularly SMBs-struggle with video production costs and complexity. Video Generator bridges that gap by transforming a single image into multiple, polished video options. It democratizes access to powerful creative tools and enables every brand to tell its story visually and effectively.”
Key Features and Capabilities
- Showcase in Action: Generate high-motion scenes depicting real-life product use.
- AI-Driven Storytelling: Create multi-scene videos complete with transitions, text animations, and soundtracks.
- Multiple Variants: Produce six unique videos in under five minutes with one click.
- Smart Summarization: Extract key clips from existing footage for optimized ad delivery.
- Custom Branding: Easily add logos, edit headlines, and maintain brand consistency.
- Instant Transformation: Turn static product photos into dynamic, professional ad films.
Proven Impact
Since its U.S. debut earlier this year, the Video Generator has fueled tens of thousands of campaigns, with adoption growing over 4x between Q2 and Q3 2025. More than 60% of products advertised through the tool were new to Sponsored Brand Video, underlining its role in attracting first-time video advertisers.
Sohrab Khanda, Chief Online Business Officer at Glen Home and Kitchen Appliances, noted, “What once took weeks of production can now be done in minutes. Amazon’s Video Generator has revolutionized our content strategy-allowing us to test, iterate, and go live quickly, especially during critical product launches.”
Available via Creative Studio
The Video Generator can be accessed through Creative Studio, Amazon Ads’ integrated creative hub, designed to streamline content development for global advertisers and make ad creation more intuitive and efficient.
Evolving AI Innovation
Following the success of its Image Generator, Amazon Ads continues its generative AI journey with Video Generator, reinforcing its commitment to making creative production faster, smarter, and more accessible.
The Video Generator is now available for Sponsored Brands video ads at no additional cost, marking a major leap forward in how Indian advertisers can bring their product stories to life.
