Amazon has rolled out a rapid delivery service in the United States, introducing one-hour and three-hour delivery options across a wide range of products. Announced by CEO Andy Jassy, the service aims to address time-sensitive consumer needs, covering categories such as groceries, household essentials, and electronics.
The rollout initially includes over 90,000 products. While the one-hour delivery option is already available in hundreds of cities and towns, the three-hour service spans more than 2,000 locations, with further expansion planned. The move reflects Amazon’s continued efforts to enhance convenience and meet growing demand for faster fulfilment.
However, the announcement has sparked strong reactions online-particularly from Indian users-who quickly compared the service to India’s thriving quick commerce ecosystem. Many pointed out that platforms in India routinely deliver products within 10 to 20 minutes, making Amazon’s offering appear relatively slower.
Users highlighted how Indian and Gulf-based services have already set new benchmarks for last-mile delivery, especially in urban areas where speed and convenience drive consumer choice. Some described Amazon’s move as a step forward for the US market, but still behind emerging markets that have rapidly scaled ultra-fast delivery models.
The comparison has led to what many are calling a “Blinkit moment,” referencing India’s quick commerce boom. It also reflects a broader shift, where innovation in delivery speed is increasingly being driven by emerging economies, challenging traditional perceptions of market leadership in e-commerce.
