The campaign reimagines Pujo as a celebration where human creativity and AI innovation come together.
AMD, in collaboration with Social Panga, has launched a festive Durga Puja film set in a traditional Kolkata idol-making workshop. The narrative explores the relationship between an idol maker and a young creator, symbolizing how human imagination and AI-powered innovation can work hand in hand.
The film positions Pujo as a metaphor for progress-where heritage and modernity co-exist. It also spotlights AMD’s Ryzen™ AI 300 Series processors, underscoring their role in enhancing creativity and productivity while reinforcing the idea that AI complements, rather than replaces, human ingenuity.
“Festive storytelling allows us to tap into emotions that connect deeply with people. With this campaign, we wanted to bring together the beauty of human imperfections and the precision of AI. The result is a story that celebrates both heart and technology,” said Gaurav Arora, Co-founder, Social Panga.
Mukesh Bajpai, Marketing Head, AMD India, added, “At AMD, we believe technology should feel intuitive and humane-enhancing how we create and connect. This Durga Puja film reflects how AI can integrate seamlessly into our traditions while celebrating the spirit of progress.”
By weaving together culture and innovation, the campaign echoes AMD’s philosophy: Together We Advance.
