He will focus on enhancing the firm’s global positioning in the consulting space.

Anand Vaidya has been appointed Associate Director – Public Relations, GESS (Global Executive Support Services) at Alvarez & Marsal, a global professional services firm. He shared news of his new role via a LinkedIn update.

In his new capacity, Vaidya will work on strengthening the firm’s brand and strategic visibility, aiming to position Alvarez & Marsal among the top global consulting firms.

Before this, Vaidya served as Director – Marketing and Corporate Communications at WebEngage, a SaaS platform focused on customer retention. Joining the company in 2021, he initially led global PR and corporate communications, later overseeing broader marketing and branding functions.

Vaidya brings with him extensive experience from roles at reputed firms such as The Mavericks, Weber Shandwick, Adfactors PR, and MSLGROUP India, where he contributed to multiple high-impact communication campaigns across industries.