Mia by Tanishq has named Gen Z actor Aneet Padda as the brand’s new ambassador, perfectly aligning with its ethos of celebrating individuality, confidence, and everyday brilliance.
The association is being unveiled through Mia’s festive campaign, “Precious, every day”, which encourages women to embrace self-love and view jewellery as an everyday expression of confidence – not just reserved for milestones or special occasions.
Conceptualised by Famous Innovations, the campaign film features Padda donning a striking choker from Mia’s Manifest collection, inspired by classic motifs like palace arches, paisleys, and lotus designs. The collection incorporates gold, natural diamonds, pearls, multi-coloured sapphires, and aventurine quartz, combining heritage artistry with a contemporary spirit.
In the film, Padda is shown getting ready for an evening, adorning Mia’s jewellery with care. When her sister asks where she’s headed, she responds with a playful smile – she’s celebrating herself. The narrative beautifully conveys the campaign’s message of recognising one’s own brilliance and cherishing time with oneself.
Shyamala Ramanan, Business Head, Mia by Tanishq, said:
“Women today are confidently cherishing self-love, not just for milestones but in the everyday. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’ Aneet Padda, with her authentic spirit and fresh appeal, embodies this new voice of celebration, making her the perfect face for Mia.”
Aneet Padda added:
“I’m thrilled to be the face of Mia because the brand is about celebrating oneself and embracing the everyday sparkle within us. You don’t need a milestone to wear Mia – it’s about looking in the mirror, feeling good, and reminding yourself that you’re precious, every day.”
Mithila Saraf, CEO of Famous Innovations, commented:
“‘Precious, every day’ reflects the truth of every woman who knows she’s special every single day and doesn’t need a reason to celebrate herself. And for those who forget once in a while, it’s a gentle reminder to love and treat ourselves better. Mia’s jewellery is that symbol of self-love and confidence – made to buy, wear, and enjoy without waiting for an occasion.”
With this campaign, Mia by Tanishq reinforces its position as a brand that celebrates confidence, self-expression, and everyday moments of joy.
