The renewed agreement includes branding rights, digital collaborations, fan experiences, and a continued focus on grassroots football.
Apollo Tyres has announced the extension of its long-standing global partnership with Manchester United Football Club for another three years. The renewed alliance continues a 12-year journey that has driven high-impact fan engagement, boosted brand equity, and fostered community-level football development.
The extended agreement includes:
- Exclusive branding rights across key club assets
- Co-branded fan experiences tailored for diverse global markets
- Digital content collaborations to deepen online engagement
- Grassroots football initiatives, including the ongoing United We Play programme
This extension comes shortly after Manchester United players Andre Onana, Diogo Dalot, and Harry Maguire visited Mumbai to launch the fifth season of United We Play, connecting directly with fans and young footballers.
Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres, said:
“We are thrilled to continue our journey with Manchester United, a club that reflects our own values of performance, passion, and global impact. This partnership has been pivotal in enhancing our brand presence and consumer trust. As we move ahead, we aim to create even more dynamic fan experiences and deepen our grassroots impact by nurturing young talent and making football more accessible at the community level.”
Omar Berrada, CEO, Manchester United, added:
“Apollo Tyres has been a trusted partner for over a decade, and we’re delighted to renew this relationship. Together, we’ve executed powerful global campaigns and meaningful grassroots initiatives. As we look ahead, we’re excited to continue driving fan engagement and creating shared value, both on and off the pitch.”
The partnership, which began in 2013, has not only increased Apollo Tyres’ visibility across global markets but also contributed significantly to its positioning as a consumer-trusted brand in the tyre industry. With this renewed commitment, both organisations aim to elevate their shared legacy through innovative digital content, deeper regional engagement, and a continued investment in youth development.
