Bath & Body Works, the fragrance-first lifestyle brand, has launched its Diwali campaign with Bollywood actress Wamiqa Gabbi. The campaign celebrates fragrance as more than a product-positioning the brand’s iconic candles as symbols of luxury, warmth, and unforgettable festive memories.
This season, Bath & Body Works invites consumers to embrace the festival of lights with candles that go beyond scent, becoming the centerpiece of gatherings with friends and family. Designed to blend seamlessly into festive décor, the candles add both charm and intimacy to every corner of the home.
Tushar Ved, President – Apparel Group India, said: “At Apparel Group, we believe fragrance is an experience that transforms ordinary moments into cherished memories. With Wamiqa Gabbi leading our Diwali campaign, we are spotlighting Bath & Body Works candles as the perfect way to fill every celebration with joy, warmth, and luxury.”
The campaign underscores Bath & Body Works’ standing as the go-to destination for festive fragrance, whether for self-indulgence or thoughtful gifting. With signature scents ranging from Sun Drenched Linen and Eucalyptus Mint to the cozy Mahogany Teakwood Intense, gourmand Strawberry Pound Cake, and floral White Gardenia, the collection ensures there’s a fragrance to complement every mood and décor. Other highlights include Lake Side Morning, Midnight Blue Citrus, and Kitchen Lemon-each crafted to elevate gatherings and create lasting impressions.
Through this festive campaign, Bath & Body Works reinforces its role in making Diwali truly memorable-where fragrance transforms spaces, celebrations, and emotions into timeless experiences.
