Aries Agro has announced the appointment of former Indian cricket captain Sourav Ganguly as its brand champion, marking a strategic move to deepen its engagement with farmers and expand its presence across rural India. The partnership is designed to strengthen awareness around productivity-led farming while reinforcing the company’s positioning in the agri-inputs space, particularly in micronutrients and plant nutrition.

As part of the collaboration, Ganguly will feature across integrated campaigns spanning television, digital platforms, and on-ground farmer outreach initiatives. The brand aims to leverage his credibility, leadership persona, and nationwide appeal to build stronger connections with the agricultural community.

Dr. Rahul Mirchandani, chairman and managing director of Aries Agro, highlighted that Ganguly’s legacy of resilience and transformation in Indian cricket aligns closely with the company’s mission to drive innovation and trust in agriculture. He emphasised that the partnership reflects a shared vision of performance, teamwork, and long-term impact-values that resonate both on the field and in farming ecosystems.

Sourav Ganguly expressed enthusiasm about the association, noting the importance of understanding grassroots India and recognising the critical role farmers play in building the nation. He added that Aries Agro’s longstanding commitment to agriculture made the collaboration meaningful.

Omkar Patil, group head of business development (India), reiterated that farmers are at the core of the company’s philosophy. With this partnership, Aries Agro aims to inspire confidence, enhance brand recall, and further its commitment to empowering India’s farming community through education, outreach, and innovation-led solutions.