Art-E Mediatech has secured the full creative mandate for Dylect, a growing lifestyle tech brand, following a competitive multi-agency pitch. The partnership will see Art-E take charge of end-to-end marketing strategy for the brand.

As part of the mandate, the agency will oversee creative planning, social media strategy, media buying, influencer marketing, performance marketing, brand strategy, and digital ad production. The goal is to reinforce Dylect’s positioning as an everyday tech companion, offering lifestyle-driven innovations through relatable and impactful campaigns.

Known for blending creativity with data and technology, Art-E will deploy narrative-led, insight-driven strategies to create cohesive brand messaging across platforms-both online and offline.

Rohit Sakunia, Co-founder of Art-E Mediatech, commented:
“At Art-E, our approach goes beyond traditional storytelling. By combining deep consumer insights with the latest tools in marketing, we aim to craft content that speaks directly to the audience while delivering on business goals. Dylect’s consumer-first ethos aligns well with our philosophy.”

Anuj Bhatia, Founder of Dylect, added:
“We were looking for a creative partner that mirrors our values-innovation, relevance, and a strong consumer focus. Art-E brings the right blend of strategic thinking and creative expression. We’re excited to see them bring our vision to life through campaigns that reflect the spirit of our products.”

The collaboration is expected to help Dylect scale brand presence, deepen customer engagement, and drive category leadership through a fresh, storytelling-first approach.