MUMBAI: Asian Paints has launched its partnership with the BCCI as the Official Colour Partner of India Home Cricket, introducing engaging, colour-led experiences for fans both in stadiums and on screens. The debut initiatives-Asian Paints ColourCam and Asian Paints Colour Countdown-made their first appearance during India’s series against South Africa, adding vibrant and playful moments to the cricketing action.
The Asian Paints Colour Countdown aired across all broadcast feeds, blending décor inspiration and colour trends with the excitement of the game. Viewers were treated to visually engaging segments that combined cricket highlights with ideas from the world of colour, décor, and creativity.
In stadiums, the ColourCam spotlighted the “most colourful fans,” celebrating painted faces, creative outfits, and tricolour-inspired looks. This interactive activation showcased the energy and passion of fans, making them an integral part of the live cricket spectacle.
Asian Paints’ collaboration with BCCI marks the beginning of a season-long engagement aimed at connecting with cricket lovers through creativity, fun, and the unifying power of colour. The initiatives reinforce the brand’s belief that colour can bring people together, particularly in a sport that unites the nation.
Fans can look forward to more vibrant, interactive experiences as the season progresses, celebrating the excitement, energy, and colourful spirit of cricket, while strengthening the bond between the sport and its millions of enthusiasts across India.
