Asian Paints illuminated the Bandra-Worli Sea Link in a striking, multi-hued display to commemorate its new association as the Official Colour Partner of the Board of Control for Cricket in India (BCCI) for India’s Home Cricket.
Video Link: https://www.youtube.com/watch?v=D_8vYfVNJn8
In a first for the paints and décor category, the Sea Link was transformed with a dynamic parade of colours drawn from Asian Paints’ extensive palette of more than 5,300 shades. The visual spectacle symbolised the vibrancy, passion and nationwide emotion that cricket inspires, while celebrating the spirit of Team India. Through this activation, the brand sought to use colour as a bridge connecting fans, the sport and Asian Paints’ identity.
According to the company, “The Sea Link represents movement, progress and connection-values that strongly mirror both Indian cricket and Asian Paints’ own journey.” Conceived as a public-facing celebration, the installation ensured that Mumbaikars could witness the partnership announcement in a dramatic and unforgettable manner.
As a leading authority in colour and décor innovation, Asian Paints continues to push boundaries by creating immersive, culturally grounded experiences that blend art, expression and storytelling.
