Brand underscores its legacy of reliability and long-term commitment through a powerful nationwide rollout
Asian Paints, India’s leading paints and décor brand, has launched a new nationwide campaign titled ‘Decades of Trust, Warranty that Lasts’, reaffirming its position as a symbol of lasting reliability and protection for Indian homeowners.
A Promise That Withstands Time
At the heart of the campaign lies a powerful message: “The years will change. Our promise won’t.” This tagline encapsulates Asian Paints’ unwavering commitment to quality and trust-a bond it has nurtured with Indian families for generations.
Rolled out through high-impact full-page ads in top national and regional newspapers, the campaign positions the brand not just as a provider of colour, but as a long-term partner in the journey of home ownership.
Warranty That Goes Beyond the Norm
Asian Paints continues to lead the industry by offering some of the longest warranties in the category:
- 4 years on smart emulsions
- 12 years on luxury finishes
- A groundbreaking 25-year warranty on its new SmartCare Infinia-a first in the segment
These warranties aren’t just product features; they’re seen as symbols of performance, protection, and trust-reinforcing Asian Paints’ role in homes across India.
Evolving the Brand’s Trust Narrative
This campaign builds on a series of recent communications that have highlighted the brand’s values:
- ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai’ – positioned warranty as a nationwide conversation
- ‘Colours of India’, an Independence Day campaign – celebrated the brand’s 5,000+ shades as emblems of cultural pride and identity
The current phase of communication further amplifies this journey, focusing on longevity, dependability, and the deep-seated confidence that Indian households place in Asian Paints.
Leadership with Legacy
“At Asian Paints, trust is the cornerstone of our relationship with Indian homes,” said Amit Syngle, MD & CEO, Asian Paints Limited.
“Our warranties aren’t about ticking boxes – they’re about standing by families for decades. With this campaign, we’re not just advertising; we’re reaffirming the legacy we’ve built and the leadership we aim to uphold. True market leadership lies in delivering confidence, not just promises.”
Nationwide Rollout with Multi-Touchpoint Strategy
The campaign is set to expand across multiple platforms, including:
- Cricket interventions during key matches
- High-reach digital activations across social and OTT platforms
- On-ground branding across Tier 1 and Tier 2 markets
With this, Asian Paints aims to deepen its presence across both urban and rural India, reinforcing its commitment to being a trusted partner through every stage of home building, painting, and protection.
‘Decades of Trust, Warranty that Lasts’ is more than a campaign-it’s a celebration of legacy, a reinforcement of leadership, and a promise that stands the test of time.
