The refreshed campaign blends timeless emotion with modern storytelling, celebrating homes as spaces of identity and connection.
Asian Paints, India’s leading decorative paints brand, has brought back its iconic campaign ‘Har Ghar Kuch Kehta Hai’, reimagined for today’s generation of homeowners. The renewed campaign captures the evolving character of Indian homes – warm, personal, and deeply expressive – reflecting how every wall and corner tells a story of the lives within.
Moving beyond decor and design, the campaign delves into the emotional essence of what makes a home truly special. Asian Paints portrays homes as living spaces that grow with their residents – shaped by creativity, individuality, and the bonds that tie people together. From personal rituals to shared laughter, the film celebrates the stories that quietly unfold behind every door.
The new TVC weaves together eight heartfelt vignettes – a young couple embracing the beauty of imperfection, a food vlogger transforming his kitchen into a studio with his grandmother’s support, an elderly couple welcoming a foreign guest with warmth, and a devoted pet parent treating their dog as family. Each narrative subtly expresses how modern Indian homes are becoming reflections of identity, care, and creativity.
At the heart of the campaign lies its signature line:
“Har ghar chup-chaap se yeh kehta hai, ki andar isme kaun rehta hai.”
A simple yet powerful reminder that a home’s true story lies in the people who make it their own.
Amit Syngle, MD & CEO, Asian Paints, said, “With this new chapter of Har Ghar Kuch Kehta Hai, we’re celebrating the evolving nature of Indian homes and the unique ways families bring them alive. Homes today are more dynamic, expressive, and personal than ever before. Through this campaign, we want to showcase how every corner of a home carries meaning – through creativity, individuality, or shared experiences – and reflects the people who live within it.”
Piyush Pandey, Chief Advisor, Ogilvy India, added, “Homes have always spoken – what’s beautiful now is how they’re starting new conversations. This new chapter captures today’s lives with honesty, humour, and heart. It reminds us that while the world around us changes, the emotions we build our homes with remain timeless.”
Blending nostalgia with modern relevance, the revived Har Ghar Kuch Kehta Hai continues Asian Paints’ legacy of emotional storytelling, reaffirming its place in India’s cultural and creative landscape. The campaign will be rolled out across television, digital, and social media platforms, deepening the brand’s enduring connection with Indian households.
