ASICS has announced the onboarding of Indian national team cricketers Shivam Dube and Varun Chakravarthy for its latest campaign, Move Your Body, Move Your Mind. The association comes as both athletes prepare to represent India at the upcoming World Cup, reinforcing the brand’s focus on holistic performance and mental well-being.

Rooted in ASICS’ long-standing philosophy of Sound Mind, Sound Body, the campaign highlights the powerful connection between physical movement and mental strength. By featuring two athletes with contrasting playing styles, ASICS aims to showcase diverse expressions of modern athleticism while emphasizing balance, discipline and consistency.

Commenting on the collaboration, Rajat Khurana, Managing Director, ASICS India and South Asia, said the brand is inspired by transformation journeys built on grit and self-belief. He noted that while Shivam Dube represents explosive power and adaptability, Varun Chakravarthy embodies precision and composure. Despite their differences, both athletes share a deep commitment to discipline and balance, aligning strongly with ASICS’ core philosophy.

Sharing his perspective, Shivam Dube said that consistent effort, especially through non-linear journeys, has been central to his growth as an athlete. He added that ASICS’ holistic view of performance resonates with his mindset, making the partnership a natural fit built on purpose, balance and long-term evolution.

Varun Chakravarthy echoed similar sentiments, highlighting preparation, patience and mental clarity as key pillars of his performance. He said ASICS’ philosophy reflects his approach to training and competition and expressed excitement about representing a brand that values sustainable development both on and off the field.

Through Move Your Body, Move Your Mind, ASICS continues its mission to inspire people to experience the uplifting benefits of movement, reinforcing the idea that physical activity is as essential for mental well-being as it is for performance.