ASUS India has taken a bold step into the quick commerce space by partnering with Swiggy Instamart to deliver laptops within minutes. The move brings a range of consumer notebooks and gaming laptops to customers’ doorsteps across major Indian cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata, with prices starting at ₹33,990.
Following the introduction of accessories on quick commerce platforms in late 2024, this marks ASUS’s expansion into full-fledged laptops via the same model-offering consumers a seamless, end-to-end experience. With over 30% of India’s urban tech shoppers now engaging with quick commerce, ASUS is leveraging this trend to deepen its reach, especially in metro cities where on-demand delivery is rapidly becoming the norm.
The partnership reflects ASUS’s strategy to meet consumers where they are, tapping into Swiggy Instamart’s expansive distribution network to fulfil tech needs instantly-whether for work, gaming, or everyday use.
Arnold Su, Vice President, Consumer & Gaming PC, ASUS India, commented, “At ASUS, we’re constantly innovating to match evolving consumer habits. This collaboration with Swiggy Instamart brings our high-performance laptops closer to today’s fast-moving consumers. With speed, convenience, and reliability, our products are now just a few taps away.”
By integrating into Swiggy Instamart’s ecosystem, ASUS aims to redefine convenience in electronics retail-ensuring high-end tech is not just accessible, but delivered in minutes.
