Newsroom

Zomato, in collaboration with the Paralympic Committee of India (PCI) and executed by INT Sports and Gaming Marketing LLP (ISG), launched an inspiring campaign during the IndianOil New Delhi 2025 World Para Athletics Championships, transforming the event into a nationwide movement of cheer and pride. https://www.instagram.com/reel/DO_SUt_E110/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of this initiative was Zomato’s ‘Fuel Your Hustle’ campaign – a tribute … Read more

Durex has released a powerful new campaign that blends intimacy, surprise, and purpose – turning what seems like a sensual guide into a life-saving message about breast self-examination. In a 92-second film, the brand’s familiar tone of confidence and curiosity takes an unexpected turn. It begins as a seductive audio guide instructing women to “start with … Read more

For millions of Indians, tea is more than a beverage – it’s a daily source of energy, comfort, and connection. Now, Tata Tea Agni is redefining that experience with the launch of Tata Tea Agni Extra Josh, India’s first-ever tea blend infused with natural caffeine. Link: https://www.youtube.com/watch?v=mSvEZo1CIko Introduced across northern markets, this innovation is crafted for today’s fast-paced consumers who … Read more

As Halloween fever grips India, Bingo! is taking a witty stand – and it’s hauntingly hilarious. The ITC-owned snack brand’s latest campaign, “Desi Bhoot Bachao” (Save Our Indian Ghosts), pokes fun at India’s growing obsession with Western Halloween traditions while championing the country’s own spooky legends. https://www.instagram.com/reel/DQW1au1E3c3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Tonic Worldwide, the campaign unfolds as a mock news broadcast, complete … Read more

Fastrack Perfumes has launched a dynamic new campaign with actor Siddhant Chaturvedi, celebrating the brand’s bold spirit of confidence, individuality, and youthful energy. Link: https://www.youtube.com/watch?v=D8KH_6qSJf4 Set on a charged tennis court, the film showcases the intensity and exhilaration behind Fastrack’s fragrance RUSH, part of the brand’s “Perfumes for Every Vibe” collection. With fast-paced visuals and cinematic flair, the campaign captures how … Read more