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Cashify Launches “Welcome to Refurbia” – An AI-Powered Campaign Reimagining Refurbished Tech

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Cashify, India’s leading re-commerce platform, has unveiled “Welcome to Refurbia”, an AI-led campaign that redefines how people view refurbished technology. Conceptualised and produced entirely by Cashify’s in-house creative team, the campaign immerses audiences in the world of Refurbia – a vibrant, imaginative universe where every pre-owned device finds a renewed purpose. Through visually rich storytelling and AI-generated creativity, Refurbia transforms the … Read more

The Bear House Redefines Modern Masculinity with ‘The Young Gentlemen’ Campaign

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Contemporary menswear label The Bear House has unveiled its latest campaign, ‘The Young Gentlemen’, a fresh take on what it means to be a gentleman in today’s world. Conceptualised by Cream Studio.in, the campaign encourages men to embrace a more authentic, expressive, and self-aware version of confidence – one that values gentleness as much as grit. Founded in 2017 … Read more

FCB Neo appoints Saksham Kohli as President

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FCB Neo, part of FCB India, has appointed Saksham Kohli as President, reporting to CEO Ashima Mehra. With over two decades of experience across Ogilvy, Publicis, FCB Ulka, and Cheil Worldwide, Kohli brings deep expertise in integrated and digital marketing. He has led strategies for brands like Samsung, BMW MINI, KFC, and Pernod Ricard, combining … Read more

ShareChat appoints Soumitra Maity as Head of PR and Communications

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ShareChat has appointed Soumitra Maity as Head of PR and Communications. With nearly a decade of experience in public relations, Maity will lead the platform’s communication strategy and brand positioning. He previously served as Associate Director at MSL India and has also worked with Ruder Finn, Edelman, BVK Sports, and Artsmith across sports, lifestyle, and … Read more

boAt Parent Imagine Marketing Files for ₹1,500 Crore IPO

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Imagine Marketing, the parent company behind India’s leading wearables and audio brand boAt, has filed updated draft papers with SEBI to raise ₹1,500 crore through an initial public offering (IPO). According to the updated draft red herring prospectus (UDRHP) filed on October 28, 2025, the IPO will comprise a fresh issue of equity shares worth ₹500 crore and an offer for sale (OFS) of … Read more

Myntra Launches GlamStream Fest 2025 – Where Fashion, Beauty, and Music Take Center Stage

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Myntra is taking fashion beyond the screen and into the festival arena with the launch of GlamStream Fest 2025, a first-of-its-kind celebration blending fashion, beauty, and music. Slated for November 16 at Mumbai’s MMRDA Grounds, GlamStream Fest marks Myntra’s evolution from digital fashion powerhouse to cultural curator. The event promises an immersive experience where the worlds of style, sound, … Read more

MMA Global rebrands as Marketing + Media Alliance to empower modern marketers

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MMA Global has officially rebranded as the Marketing + Media Alliance (MMA), marking a strategic evolution from an association to a global alliance – a community led by CMOs and powered by the broader marketing ecosystem. The move reflects MMA’s mission to help marketers create measurable value through collaboration, innovation, and enterprise-level impact. “MMA is the … Read more

DDB Mudra Group leads India’s creative charge at ONE Asia 2025

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Indian agencies have made a strong impression at the 2025 ONE Asia Creative Awards, securing the highest number of finalist spots in the region. Eight agencies from India earned a total of 25 finalist positions, underscoring the country’s growing influence and creative excellence across the Asia-Pacific region. Organised by The One Club for Creativity, ONE Asia celebrates the … Read more

JioStar hits it out of the park with witty ‘Skyball’ campaign for India-Australia T20 series

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As the India–Australia T20 series kicks off on October 29, JioStar has launched a playful new campaign that blends humour, nostalgia, and cricketing flair. The promo stars Sunil Gavaskar and Navjot Singh Sidhu, two of Indian cricket’s most iconic personalities, in an unexpected, light-hearted avatar. Link: https://www.youtube.com/watch?v=-ufuVSQbSMw Set in a quirky “science lab,” Gavaskar and Sidhu appear as eccentric … Read more

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