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The initiative, conceptualised by DDB Mudra Group, aims to help women articulate their experiences and take control of this natural transition. On the occasion of World Menopause Day, i-Know, the women’s health brand from Piramal Pharma, has unveiled its latest campaign, #OwnYourMenopause, conceptualised by DDB Mudra Group. The campaign shines a light on an often-silent reality – the invisibility of … Read more

The Diwali campaign encourages young Indians, especially women, to take charge of their financial futures through informed investing. SBICAP Securities (SSL), part of the State Bank of India Group, has unveiled its new festive campaign, #KaroKhudPeInvest, aimed at inspiring financial independence and self-confidence among young Indians and women. At the centre of the campaign is a … Read more

The campaign, conceptualised by Schbang, showcases how McCain snacks bring families closer through the joy of food and music. McCain Foods India has unveiled its festive campaign, ‘Jugalbandi’, featuring legendary singer Usha Uthup, her daughter Anjali, and grandson in a heartwarming musical collaboration that celebrates family bonds and festive togetherness. Conceptualised by Schbang, the campaign highlights … Read more

The campaign honours real customer journeys, highlighting progress built on sincerity, trust, and purpose. Piramal Finance has launched its festive campaign film, ‘Neeyat Ki Rangoli’, celebrating the journeys of real customers who embody progress through dedication and intent. The film captures personal milestones – from purchasing a first car and building a dream home to expanding … Read more

The campaign beautifully captures the emotional bond between a brother and sister, celebrating love, gratitude, and timeless gifting. Kalyan Jewellers has unveiled a new digital campaign for Bhaidooj, weaving a touching narrative around the enduring bond between siblings. The film tells the story of a visually impaired brother who gifts his sister a diamond bangle, … Read more

The new campaign, titled ‘Fly Home to Happiness,’ celebrates heartfelt homecomings, shared journeys, and the simple joys of human connection during Diwali. Akasa Air has unveiled its Diwali campaign, ‘Fly Home to Happiness’, spotlighting the joy of reuniting with loved ones and the meaningful moments that make the festival special. The campaign emphasizes the warmth of … Read more