Newsroom

The campaign addresses transparency and trust in the water purifier category, redefining consumer-first communication. Livpure, one of India’s most trusted consumer wellness brands, has unveiled its latest digital campaign – ‘No Hidden Terms, Just Pure Water’ – for the newly launched Lotier AIoT water purifier. The campaign takes a bold, category-defining stance on transparency, tackling one of the … Read more

The campaign celebrates the growing prominence of women’s cricket and the shared pride it inspires in Indian homes. Asian Paints, one of India’s most loved paint and décor brands, has unveiled a powerful new chapter in its cricket storytelling legacy with the launch of ‘Meri Wali Blue’ under its #HarGharBlue campaign. The initiative celebrates India’s women cricketers and the … Read more

The #TheKarwaChauthPause campaign swaps tempting food visuals for supportive content, standing in solidarity with those fasting. Masterchow, the Asian food brand, in collaboration with creative agency tgthr, has introduced a unique social media initiative for Karwa Chauth – India’s first-ever ‘visual fast’. https://www.instagram.com/reel/DPmJfa9E8i1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Titled #TheKarwaChauthPause, the 12-hour campaign replaced Masterchow’s usual appetizing food posts with intentionally unappetizing visuals. The … Read more

The new video selfie feature aims to eliminate fake profiles and enhance trust among users across the country. Tinder has announced the rollout of Face Check in India – a video selfie-based verification tool designed to ensure that every match is with a real person. The feature marks a major step in Tinder’s ongoing commitment to build … Read more

Regional TVCs and redesigned packs promote lighter, healthier cooking across southern India. Fortune Sunflower Oil, part of AWL Agri Business (formerly Adani Wilmar), has unveiled a new proposition highlighting its ‘17% less oil absorption’ innovation. The launch is supported by a regional TVC campaign across Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, created by Ogilvy, and will extend to … Read more

‘Aap Diwali manate hai, Hum Diwali banate hain!’ highlights the brand’s 2025 sweets and gifting collection, blending tradition with modern flavors. Haldiram’s has launched its latest Diwali campaign, ‘Aap Diwali manate hai, Hum Diwali banate hain!’, celebrating togetherness and festive cheer with an extensive range of sweets and gifting options. The campaign showcases Haldiram’s ability to … Read more

MS Dhoni Headlines Asian Footwears’ Festive ‘Go Chase’ CampaignThe campaign blends youthful storytelling with a Rs 100 crore expansion drive, aiming to triple retail presence and energize India’s sneaker culture. Asian Footwears has launched a high-octane festive campaign featuring cricket legend M.S. Dhoni (MSD). Designed with a youthful, style-forward approach, the campaign positions Asian as the brand for … Read more