Newsroom 
In the late 1990s, Shaktimaan wasn’t just a television superhero-he was a cultural icon. Played by Mukesh Khanna, India’s first homegrown superhero stood for strength, virtue, and justice, capturing the hearts of children across the nation. Every Sunday morning, millions of kids tuned in religiously to watch him save the day. At the same time, Parle-G, the iconic … Read more
Apsara, the iconic stationery brand from Hindustan Pencils, has announced an unexpected and heartwarming new face for the brand: Dali, India’s only painting dog. This one-of-a-kind collaboration introduces Dali as Apsara’s first-ever Brand Ambassa-dog, marking a bold and imaginative step in its creative journey. Known for decades as a brand that fuels imagination, Apsara has inspired generations … Read more
Shemaroo Entertainment Ltd., a trusted name in Indian entertainment for over 60 years, has announced the launch of Shemaroo Josh, its newest addition to the broadcast portfolio and the company’s first dedicated Hindi movie channel. Evolving from its earlier identity as the youth-centric Chumbak TV, the refreshed Shemaroo Josh steps boldly into the mass entertainment space-India’s most-watched television genre: … Read more
The Indian Broadcasting and Digital Foundation (IBDF), the apex body representing India’s television and digital streaming industries, has announced a significant leadership transition. Avinash Pandey will take over as Secretary General, following the departure of Siddharth Jain, who held the position since 2021. During his tenure, Jain played a key role in expanding IBDF’s scope beyond traditional broadcasting to … Read more
ByteDance, the parent company of TikTok, appears to be prepping for a possible return to India-even though the short-video platform remains officially banned. Two intriguing job openings listed in Gurugram, under the Trust & Safety division, have stirred speculation. These hiring activities coincide with Prime Minister Narendra Modi’s diplomatic engagement with President Xi Jinping at the SCO … Read more
BIG FM, in collaboration with the Adani Group, has rolled out a landmark sustainability campaign titled ‘Story of Suraj’, designed to amplify awareness around solar energy across India. Envisioned as a comprehensive 360-degree initiative, the campaign spanned 39 cities, blending radio, digital, and on-ground activations to foster action and dialogue on clean energy. The campaign launched with a nationwide content roadblock, introducing audiences … Read more
Akasa Air has named Naarayan T V as its Chief Marketing Officer, effective August 29, 2025. In his new role, he will lead marketing, corporate communications and ESG, customer experience, eCommerce, customer loyalty, and partnerships. Naarayan will also join Akasa’s Executive Committee. Welcoming him to the team, Vinay Dube, Founder and CEO, Akasa Air, said, “As we continue to scale, … Read more
Madison Media has named Vivek Das as its new Chief Digital Officer, bringing on board a seasoned leader from EssenceMediacom (now WPP Media). In his new role, Das will report to Ajit Varghese, Partner and Group CEO, Madison Media and OOH. Welcoming him to the team, Varghese said, “At Madison, we are building an AI-first planning framework and embedding digital-first … Read more
Shakti Upadhyay, Senior General Manager and Head of Marketing and Public Relations at Kia India, has stepped down from his role. A key figure in the brand’s journey in India, Upadhyay played a pivotal role in establishing Kia’s marketing vision, strategy, and the core Marketing & PR team that helped launch and shape the brand’s … Read more
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