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Lululemon CEO Calvin McDonald will step down in January after nearly seven years at the helm, with finance chief Meghan Frank and chief commercial officer André Maestrini appointed as co-interim CEOs during the transition. The announcement coincided with an upgraded profit forecast that lifted shares, even as the athleisure brand continues to face pressure in … Read more
Cheil India has bolstered its leadership team with the appointment of Yatin Gupta as Associate Vice President. With experience across leading agencies and brands, Gupta will play a key role in driving strategic growth, creative excellence, and integrated solutions for the agency.
adidas has appointed Atish Negi as its new Brand Director for India, bringing with him extensive marketing and category leadership experience from Haleon and GSK Consumer Healthcare. Over the years, he has led major brands including Sensodyne, Iodex, and VMS, and held key sales roles across multiple regions. Negi also carries global exposure from assignments … Read more
Unilever is placing strong confidence in India as a central pillar of its medium-term growth strategy, with CEO Fernando Fernandez highlighting the country’s expanding consumption base as a major driver of future volumes. Speaking in a conversation with JP Morgan, Fernandez noted that India’s scale, demographics and economic momentum make it critical to Unilever’s global … Read more
A wave of AI-generated videos featuring a so-called “Maggi capsule” that instantly turns into a bowl of noodles has captured the internet’s imagination, clocking millions of views across social platforms. The clips showed a small yellow capsule dropped into boiling water, magically transforming into ready-to-eat Maggi, prompting excitement, curiosity and confusion among viewers. Shared widely … Read more
Network18 has announced a strategic realignment of its editorial leadership at CNN-News18, outlining new roles for senior journalists Zakka Jacob and Rahul Shivshankar. The changes were communicated through an internal note circulated across the organisation. CNN-News18, which has consistently retained its position as India’s leading English news channel for close to four years, said the … Read more
Asian Paints has rolled out a new campaign for Apex Ultima Protek, spotlighting its Graphene-powered exterior paint that offers advanced protection against the demanding climatic conditions of Southern India. Fronted by chess icons Viswanathan Anand and Gukesh Dommaraju, the campaign creatively blends science and strategy to position the product as the “Grandmaster of Tough Protection.” … Read more
Ageas Federal Life Insurance has rolled out a renewed brand identity and integrated communication campaign, marking an important step in the company’s transformation journey. The rebranding has been developed in collaboration with Glassbox, which led the brand and communications strategy, and Pollinate Labs, the globally recognised design firm responsible for the new visual and experience … Read more
Mumbai: Seagram’s Xclamat!on, Pernod Ricard India’s newest brand launch, has captured the attention of urban youth with a disruptive social-first campaign that cleverly brings its core philosophy to life. Designed to celebrate living life in “Xclamat!ons,” the campaign used humour, technology and participation to create a memorable cultural moment online. Video Link: https://www.youtube.com/watch?v=NFGZGR9QQ7U At the … Read more
EatSure, the online food ordering platform from Rebel Foods, has launched its December festive campaign titled “Meri Marzi, Double Maza!”, bringing a unique Buy-One-Get-One-Free (BOGO) experience across multiple brands in a single order. Running until December 31, 2025, the campaign is designed to give consumers greater freedom, value and convenience during the festive season. Video Link: … Read more
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