Newsroom

Cipla Health Limited’s flagship brand Prolyte ORS has rolled out a national campaign, #AsliORS, in observance of World ORS Day. The initiative aims to educate consumers on the importance of using W.H.O.-recommended oral rehydration solutions, especially during peak summer when dehydration risks are high. The campaign highlights that many beverages, although marketed as hydrating, often lack the critical electrolyte-glucose balance necessary for … Read more

BIG FM has officially rebranded its out-of-home (OOH) vertical from BIG Street to BIG OOH, marking a strategic shift toward a more technology-driven, measurable, and integrated outdoor media offering. The refreshed identity is designed to cater to evolving brand needs by combining programmatic digital OOH with traditional outdoor advertising formats. BIG OOH will focus on enhancing brand visibility across high-footfall zones through a mix of DOOH formats-including … Read more

India has cemented its position as one of the fastest-growing media and entertainment (M&E) markets globally, clocking a compound annual growth rate (CAGR) of over 7.5%, according to PwC’s latest Global Entertainment & Media Outlook report. This surge contributes significantly to the global M&E industry’s projected expansion to $3.5 trillion by 2029. Internet Advertising Fuels Growth A key … Read more

NEW DELHI: Independent creative powerhouse Crayons Advertising has officially entered the world of professional cricket as co-owner of the New Delhi Tigers, a franchise team in the second season of the Delhi Premier League T20 (DPLT20). This move signals a bold step in Crayons’ continued focus on community engagement, youth development, and celebrating India’s sporting spirit. The New Delhi Tigers will be … Read more

Schbang has been appointed as the performance marketing partner for Pyng, an expert discovery platform serving Bangalore-based professionals. The agency will lead the end-to-end performance strategy, encompassing creative development, media planning, and search marketing. As part of the campaign’s first phase, Schbang has rolled out six AI-generated videos created using Google’s Veo 3. These ads humorously depict common urban hassles-such … Read more

ASUS India has named entrepreneur and content creator Raj Shamani as the brand ambassador for its ExpertBook range, strengthening its position in the business laptop segment. Renowned for his popular podcast Figuring Out With Raj Shamani, the creator brings with him a deep connection to the entrepreneurial and professional community. The partnership reflects ASUS’s commitment to … Read more