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Kedaara Capital appoints Nitin Paranjpe as Chief Mentor and Operating Partner

Kedaara Capital has appointed seasoned Unilever veteran Nitin Paranjpe as Chief Mentor and Operating Partner. With nearly four decades at Unilever, Paranjpe held key roles including Chief Transformation and People Officer, and Chief Operating Officer, leading global operations, digital transformation, and capability building. He currently serves as Non-Executive Chairman of Hindustan Unilever and sits on … Read more

Apurva Jain joins OnePlus India as Head of Sales Strategy & Business Planning

Apurva Jain has joined OnePlus India as Head of Sales Strategy & Business Planning, bringing fresh strategic insights to the brand’s market expansion. In this pivotal role, she will architect sales frameworks, drive revenue planning, and forge impactful channel partnerships to elevate OnePlus’s footprint in India. With a track record of steering sales transformation and … Read more

Zouk’s Rakshabandhan Campaign Reimagines Sibling Support for the Modern Era

Brand film challenges traditional roles, celebrates everyday gestures of equality and care. Cruelty-free and proudly Indian lifestyle brand Zouk has launched its Rakshabandhan campaign with a refreshing narrative twist, accompanied by a new line of curated festive gift boxes. The campaign film moves away from the conventional portrayal of protective brothers, instead highlighting the evolving dynamic between … Read more

Everyuth Partners with Snapchat for AR-Powered Golden Glow Sheet Mask Launch

Interactive campaign targets Gen Z with immersive digital experience. Everyuth Naturals, a brand under Zydus Wellness, has teamed up with Snapchat to launch its new Golden Glow Sheet Mask through an interactive Augmented Reality (AR) campaign. Aimed at Gen Z consumers, the campaign blends technology with self-care, offering an engaging digital product experience that moves beyond conventional … Read more

Santoor Royal Sandal Unveils Triple Sandal Pack with Meenakshi Chaudhary in New TVC

New campaign showcases actress’s skincare ritual with a sandalwood-infused regimen. Santoor Royal Sandal, a premium offering from Wipro Consumer Care and Lighting, has expanded its skincare range with the launch of the Triple Sandal Pack. This all-in-one regimen includes a soap, a sandalwood face pack, and a face serum, curated to deliver a holistic skincare routine … Read more

Organic Tattva Launches ‘Har Maa Ka Vishwas’ Campaign Featuring Kareena Kapoor Khan

The emotionally led campaign highlights maternal trust and the purity of organic choices. Organic food brand Organic Tattva has unveiled its latest campaign, ‘Har Maa Ka Vishwas’, fronted by actor and wellness advocate Kareena Kapoor Khan. Conceptualized and executed by Eggfirst Advertising & Design Ltd., the campaign underscores the deep trust mothers place in the choices they make-especially … Read more

Libas Unveils ‘Maa of All Sales’ Campaign, Blending Purple Power with Pop Culture

Libas Unveils ‘Maa of All Sales’ Campaign, Blending Purple Power with Pop CultureThe Purple Days Sale returns with humour, heritage, and immersive brand storytelling. Libas, one of India’s fastest-growing ultra-fast-fashion brands, has launched its vibrant new campaign, ‘Maa of All Sales’, to mark the return of its much-awaited Purple Days Sale. Infused with humour, cultural references, and … Read more

Faasos by Rebel Foods Redefines Pizza for a Fast-Moving Generation with All-New Pizza Wraps

Your favourite pizza, now wrapped up for anytime, anywhere indulgence  Starting at ₹169, Faasos Pizza Wraps deliver great value, flavour, and convenience-now available on Swiggy, Zomato, and EatSur After winning the hearts of countless food enthusiasts with its delicious wraps, Faasos – one of India’s favorite food brands from Rebel Foods – is now putting … Read more

Parle-G celebrates the evolution of motherhood into friendship

The Friendship Day film has been created and executed by Thought Blurb Communications The film has been released in 11 regional languages, including Hindi, across various digital platforms This Friendship Day, Parle-G, India’s most beloved biscuit brand, has released its deeply moving Mother-Daughter film, a tribute to the beautiful evolution of one of life’s most … Read more

Radico Khaitan Enters Luxury Vodka Market with ‘The Spirit of Kashmyr’

Launch begins in Uttar Pradesh, with expansion planned for Goa, Maharashtra, and beyond. Radico Khaitan, one of India’s leading alcobev companies, has announced its entry into the luxury vodka segment with the launch of The Spirit of Kashmyr. The rollout begins in Uttar Pradesh and will soon extend to Goa, Maharashtra, and other key markets. The … Read more