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Apple has released its latest holiday campaign, and this year’s spotlight is a heartwarming story brought to life through handmade puppetry and soulful music. The film, crafted with a nostalgic stop-motion aesthetic, follows a group of whimsical puppets who sing, celebrate togetherness, and remind viewers of the warmth found in creativity and connection. The ad … Read more
The Indian Association for Gold Excellence and Standards (IAGES) has appointed Actimedia PR & Digital as its official communications and digital partner, marking an important milestone in the organization’s mission to formalize accountability within India’s gold ecosystem. IAGES positions itself as a sector-led regulatory body focused on building trust, transparency, and ethical conduct across the … Read more
CarTrade Tech and Girnar Software-the parent company of CarDekho and BikeDekho have officially ended discussions on a potential consolidation, closing one of India’s most closely followed negotiations in the auto-tech space. In a regulatory filing dated 27 November, CarTrade announced that both companies had “mutually decided not to proceed with the proposed transaction at this … Read more
HT Media has begun winding down its radio presence in Chennai, closing two FM stations as part of a broader consolidation of its southern operations. Although the formal announcements surfaced only recently, listeners had already noticed that the 94.3 FM frequency went silent weeks earlier, with broadcasts stopping well ahead of regulatory filings. The move … Read more
Deconstruct Skincare, India’s science-led skincare brand, has unveiled a new campaign that blends evidence-based education with light-hearted humour. Starring actor Omi Vaidya-beloved for his iconic ‘Chatur’ persona from 3 Idiots-alongside Founder & CEO Malini Adapureddy, the campaign uses two playful, experiment-driven films to make skincare science accessible and engaging. Video Link 1: https://www.youtube.com/watch?v=DOl-qqwaqlg Video Link 2: … Read more
AI platforms are increasingly turning to storytellers to make chatbots feel less like complex technology and more like everyday companions. Video Link: https://www.instagram.com/reel/DRkPIw6kqXO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The Rebel Kid has built a reputation for turning life’s chaos into compelling content. Recently, she posted a dramatic tale about Perplexity – the AI chatbot she claimed advised her to get … Read more
Lacto Calamine, the long-trusted skincare brand from Piramal Consumer Healthcare, has introduced its new Super Light Moisturising Gel, supported by a national campaign titled ‘LIGHT NAHI, GO SUPER LIGHT’. Developed in collaboration with Influencer.in, the initiative repositions oily-skin hydration by establishing “lightness” as the new code for the category. Oily-skin consumers have traditionally struggled with moisturisers … Read more
Eveready Industries India Ltd., the country’s leading battery and flashlight brand with more than 50% market share, has introduced its most advanced power solution to date – the Eveready Ultima Lithium range. The new AA and AAA batteries are engineered specifically for high-drain, tech-driven devices that demand consistent, long-lasting performance. Video Link: https://www.youtube.com/watch?v=u0RgF71Y9So Setting a … Read more
HELL ENERGY DRINK has signed a three-year partnership with Punjab Kings, becoming the franchise’s official Energy Drink partner starting IPL 2026. The collaboration marks a strong brand presence across match environments, with logo placement on player helmets and caps, along with visibility at hydration points, training areas, and fan zones throughout the season. Beyond branding, … Read more
Anandana – The Coca-Cola India Foundation has reaffirmed its commitment to women’s sports by supporting India’s junior women’s hockey team as they prepare for the 2025 FIH Women’s Junior Hockey World Cup in Santiago, Chile. The partnership between Anandana and Hockey India spans over three years and focuses on building a strong development pipeline for … Read more
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