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Krafton India has announced a new collaboration between Battlegrounds Mobile India (BGMI) and Taco Bell India, uniting two brands with strong appeal among young, digitally active audiences. The partnership brings together BGMI’s massive gaming community and Taco Bell’s expanding quick-service restaurant network across the country. At the centre of the tie-up is a co-branded BGMI … Read more
Livpure has named Weber Shandwick India as its strategic public relations and communications agency. Under this partnership, Weber Shandwick will develop an integrated communications framework that supports Livpure’s innovation-led, purpose-driven brand vision. The mandate includes strategic media outreach, reputation management, and narrative building to strengthen Livpure’s positioning across its diverse wellness-focused categories. Nitin Malhotra, CMO, … Read more
Toaster INSEA has been appointed to manage the social media strategy for Godfather Beer, marking a significant addition to the agency’s growing digital portfolio. The partnership underscores Godfather’s ambition to strengthen its online presence as competition within the beer category accelerates. Under the mandate, Toaster will focus on crafting platform-specific content designed to elevate the … Read more
Kapil Sethi has joined Network18 Media & Investments as the head of technology for its digital, convergence and Center of Excellence functions. With extensive experience across India Today, NDTV Convergence, GE and Cybage, he brings deep expertise in large-scale digital operations and tech transformation. Sethi now aims to help shape Network18’s digital and convergence roadmap, … Read more
Cogncy (कोजनसी) Worldwide has been launched by industry veterans Sujay Pal and Geetika Gulati, bringing together over two decades of expertise in marketing, communications, and digital transformation. Positioned at the intersection of content, human experience, and technology, the AI-driven company aims to help brands treat content as a strategic growth engine rather than a reactive … Read more
Balaji Telefilms Ltd. has announced the rebranding of its premium astrology application, previously known as AstroVani by Balaji, to Balaji Astro Guide. The refreshed identity has been implemented across all digital platforms, including the Google Play Store, with the updated iOS version scheduled for release soon. The rebranding initiative follows significant market traction since the platform’s launch. … Read more
Verve Media has unveiled a Men’s Day campaign for menswear brand Snitch, using a digital film to spotlight an often-overlooked social behaviour: the hesitation to compliment men. Titled ‘Just Say It’, the campaign explores why appreciation for men frequently goes unspoken, despite being felt in everyday interactions. Video Link: https://www.youtube.com/watch?v=qwFuF_Ur2_U The film presents three relatable scenarios … Read more
Advertising agency ting has redesigned the brand identity of WiseLife, the yoga apparel and accessories brand that recently gained national attention through its appearance on Shark Tank India Season 3. The refresh marks a strategic shift for WiseLife as it prepares for its next phase of growth. Working in close collaboration with the brand, ting translated … Read more
Fittr has announced a new partnership with actor Shahid Kapoor, marking a significant milestone in the company’s evolution from a fitness-focused platform to a comprehensive preventive healthcare ecosystem. Over the years, Fittr has supported millions of Indians in achieving their fitness goals through structured coaching, science-backed nutrition and a robust digital community. With its expanded … Read more
Fynd has released its Festive Season Report 2025, revealing significant shifts in India’s e-commerce landscape as the market moves away from discount-driven peaks toward operational consistency, regional expansion and stronger omnichannel integration. The report evaluates performance across more than 60 brands on platforms including Myntra, Flipkart, Amazon, AJIO, Nykaa and Tata CLiQ during the September–October … Read more
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