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AI Takes Center Stage in Festive Shopping: Meta Launches ‘The 2025 Digital Utsav’ Playbook

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As India gears up for its biggest shopping season, Meta has launched ‘The 2025 Digital Utsav’ Playbook, offering marketers a roadmap to engage today’s tech-savvy festive shoppers. The playbook, based on a Meta-commissioned IPSOS study, highlights how Generative AI, short-form video, and trusted creators are reshaping shopping journeys. A striking insight: 80% of festive shoppers used Gen AI to find … Read more

Colgate’s Bright Smiles, Bright Futures Reaches 2 Billion Children Worldwide

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Colgate has announced a landmark achievement for its global oral health education initiative, Bright Smiles, Bright Futures (BSBF) – reaching 2 billion children across the world. In India alone, the program has touched over 185 million children and their families, thanks to collaborations with state governments and local partners. Launched in 1991, BSBF was designed to bridge the gap in … Read more

Maybelline Welcomes Miley Cyrus as Global Ambassador with Iconic Jingle Reimagined

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Maybelline New York, the world’s leading makeup brand, has announced Miley Cyrus – multi-platinum recording artist and global music icon – as its newest Global Brand Ambassador. To mark the collaboration, Miley has reimagined Maybelline’s legendary “Maybe it’s Maybelline” jingle, infusing it with her distinctive voice, creativity, and unapologetic energy. “I remember singing the Maybelline jingle as a kid and … Read more

Sara Ali Khan Fronts Streax Shine Hair Serum in “Frizz Gone, Smooth Shine On” Campaign

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Streax, the haircare brand from Hygienic Research Institute Pvt. Ltd. (HRIPL), has announced Sara Ali Khan as the new face of its Streax Shine Hair Serum, launching the vibrant new campaign, “Frizz Gone, Smooth Shine On.” The campaign highlights the serum’s promise of instant smoothness, shine, and frizz-free hair, showcasing how it fits seamlessly into everyday life. From windy rooftops … Read more

Zee News Unveils Bold New Identity and Next-Gen Studio Experience

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Zee News, one of India’s most iconic news brands, has unveiled a distinct new visual identity and next-generation studio experience, setting a fresh benchmark for television news. The transformation combines cutting-edge design, advanced storytelling tools, and data-driven editorial planning, reflecting Zee News’ commitment to delivering clear, credible, and engaging journalism for today’s digital-first audiences. The reimagined look introduces a modern red, … Read more

Hisense India Unveils Diwali TVC Celebrating Family, Light & Togetherness

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Featuring Monami Ghosh and Ashwin Kumar, the campaign highlights Hisense’s TVs and ACs, aiming to strengthen festive connections and consumer reach. Hisense India has launched its new Diwali TV commercial, starring Bengali actress Monami Ghosh and South Indian actor-influencer Ashwin Kumar. The campaign captures the essence of Diwali – joy, light, and togetherness – while showcasing Hisense’s U7Q … Read more

Tribes and Medulla Join Forces to Launch Capsule – India’s First Healthcare Experiential Agency

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Tribes Communications, one of India’s leading marketing communications agencies, and Medulla Communications, a healthcare-specialist agency, have come together to launch Capsule: The Rxperience Agency – India’s first dedicated healthcare experiential agency. Capsule aims to set a new standard for healthcare engagement by delivering compliant, creative, and impactful events and activations. The joint venture combines Tribes’ scale and executional … Read more

Zomato Partners with Air India to Blend Food Orders with Travel Rewards

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Air India and Zomato have announced a new partnership that integrates the airline’s Maharaja Club loyalty programmewith Zomato’s food delivery platform, creating a seamless way for customers to earn travel benefits while enjoying their favourite meals. Zomato users who link their Maharaja Club accounts will earn 2% Maharaja Points on food orders above ₹499. New users signing up … Read more

Pocket Aces Invests in Finnet Media to Strengthen Creator Ecosystem

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Pocket Aces, a Saregama Group company, has announced a strategic investment in Finnet Media, a leading creator management agency specializing in finance, infotainment, and healthcare. The move aims to accelerate the growth of Pocket Aces’ creator network, Clout, which currently represents over 240 talents across entertainment, comedy, fashion, beauty, food, fitness, wellness, and changemakers. Finnet Media exclusively … Read more

Dentsu Creative Webchutney Wins Strategy & Creative Mandate for RAK Ceramics and KLUDI India

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Dentsu Creative Webchutney has bagged the strategy and creative mandate for RAK Ceramics India and KLUDI Indiafollowing a competitive multi-agency pitch. The account will be serviced from the agency’s Bengaluru office. RAK Ceramics, a leading global ceramics brand with a presence in over 150 countries, is gearing up for a significant brand refresh in India. KLUDI, a premium … Read more

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