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Sudhanshu Vats, MD of Pidilite Industries, has been appointed Chairman of the Advertising Standards Council of India (ASCI) at its 39th AGM, as the body enters its 40th year. He succeeds Partha Sinha and will work alongside S Subramanyeswar (Vice-Chairman) and Paritosh Joshi (Honorary Treasurer). Vats emphasized the need for integrity and consumer trust in … Read more
Debasree Dasgupta will take over as Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India from November 1, succeeding Kartik Mohindra, who moves to William Grant & Sons as Managing Director, India. Currently Global VP for Absolut, Dasgupta has held senior marketing roles at PepsiCo, Reckitt, and Unilever. She will relocate … Read more
Big Billion Days, India’s biggest festive shopping sale by Flipkart is back, this time extending the excitement to bachelors, through its new campaign ‘Bachelor Upgrade Yojana.’ Conceptualised by 22feet Tribal Worldwide, the campaign uses AI to redefine shopping for bachelors by removing the hassle and guesswork that often prevents them from upgrading their living spaces. … Read more
“World’s leading beauty brands now at the best price for you,” announced a full-page ad on the front page of The Times of India on September 18, as beauty giant L’Oréal informed consumers about significant price reductions across its portfolio. This move comes a week after Hindustan Unilever (HUL) published a similar message in the same newspaper. … Read more
IRTH Bags, the women’s accessories brand from Titan Company, has appointed Twinkle Khanna as its first-ever brand ambassador. To mark the announcement, the brand has rolled out a new campaign that shines a light on the everyday realities women face with their handbags – and how IRTH’s design-led, functional solutions aim to make those experiences … Read more
Kansai Nerolac Paints has launched a fresh advertising campaign starring Ranveer Singh, reintroducing its beloved and nostalgic jingle in a modern avatar. Developed with FCB Ulka, the campaign – titled ‘Ghar Ki Raunak Lautani Ho’ – focuses on rekindling warmth and emotional connection within Indian homes through colour and design. The film portrays Ranveer Singh interacting with … Read more
Forget the soft-focus, slow-motion beauty ads you’re used to – Chicnutrix Glow has flipped the script with its latest campaign, ‘Glow Mode On.’ The brand’s effervescent skin-brightening tablets, featuring 100% Japanese glutathione, are now being promoted through a striking anime-inspired film that blends skincare with high-energy action. Conceptualised by Talented and animated by Paper Boat Studios, the campaign transforms actress Sreeleela into … Read more
Cleartrip, a Flipkart company and leading online travel platform, has announced the elevation of Gaurav Patwari to Chief Business Officer – Air. In his expanded mandate, Patwari will not only continue to lead the B2C air business but also take charge of B2B operations, Flipkart Travel, and Train businesses, with a focus on accelerating Cleartrip’s market leadership across these … Read more
FMCG major Dharampal Satyapal Group (DS Group) has unveiled the third season of its Pujoy Pulse campaign, in collaboration with TV9 Bangla, celebrating the spirit of Durga Puja from September 4 to October 8, 2025. This year’s campaign revolves around “Pulse Golmol,” a tangy imli-flavoured treat designed to spark nostalgia while honoring the traditions of Pujo. Themed “GOL KA MOL,” it highlights the timeless … Read more
The Advertising Standards Council of India (ASCI) has appointed Sudhanshu Vats, Managing Director of Pidilite Industries Ltd, as its new chairman at the 39th Annual General Meeting (AGM). The announcement comes as ASCI prepares to mark its 40th anniversary this October. Joining Vats in leadership are S Subramanyeswar of MullenLowe Global as vice-chairman and Paritosh Joshi, Principal at Provocateur … Read more
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