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Cantabil Partners with Zepto to Deliver Fashion in Minutes

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The collaboration brings Cantabil’s apparel to customers via hyperlocal quick commerce. Cantabil Retail India, a leading apparel manufacturer and retailer, has teamed up with Zepto, the quick commerce platform, to offer on-demand delivery of clothing. Through this partnership, customers can now receive Cantabil’s fashion offerings at home within minutes, blending convenience with style. Speed Meets Style The initiative … Read more

HINT Launches ‘Bade Aaram Se’ Campaign Featuring Tiger Shroff & Tara Sutaria

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Sequel to last year’s hit ‘Bhagakar Le Jaunga’ brings high-flying drama and a bold new brand identity. Lowe Lintas, in collaboration with LTK Industries, has rolled out an all-new campaign for innerwear brand HINT, bringing back Tiger Shroff and Tara Sutaria in a stylish, cinematic sequel titled ‘Bade Aaram Se’. The campaign continues the brand’s witty storytelling arc, following … Read more

Palmonas Celebrates Yoga Day with ‘Quiet Luxury’ Community Capsule at TROOH

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An intimate, unscripted gathering focused on wellness, conversation, and connection. To mark International Yoga Day 2025, jewelry brand Palmonas hosted a community-centric event at TROOH, Kalyani Nagar, Pune – a calm, curated experience built on authenticity over agenda. The gathering brought together 50 guests, including founders, early customers, creators, stylists, media editors, and wellness coaches, all united by a shared appreciation … Read more

Cheil X appoints Ankit Singh as National Strategy Director

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Cheil X has appointed Ankit Singh as National Strategy Director, reporting to CEO Jitender Dabas. A seasoned strategist, Singh brings rich experience from roles at Hilton, Leo Burnett North, and BBH Delhi, having led brand strategies for top names like PepsiCo, Coca-Cola, Unilever, Uber, and Tinder. Known for his cultural insight and tech-driven approach, Singh … Read more

Bajaj Auto Probiking Partners with AdGlobal360 for Pan-India Hyperlocal Marketing

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Bajaj Auto Probiking Partners with AdGlobal360 for Pan-India Hyperlocal MarketingAll KTM and Triumph dealerships now live on AGL’s Glocal360 platform; Bajaj Motorcycles pilot in the pipeline. AdGlobal360 (AGL), a leading MarTech company and part of Hakuhodo International, has been appointed to lead pan-India hyperlocal marketing efforts for Bajaj Auto Probiking. Within just three months of the partnership, all … Read more

adda52 Unveils Refreshed Brand Identity with New Tagline ‘Game On’

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The real-money poker platform repositions itself to reflect the evolving mindset of modern players. adda52, India’s leading real-money poker platform, has announced a refreshed brand identity anchored by a new tagline: “Game On.” The updated positioning aims to capture the mindset of today’s poker players-those who thrive on strategy, focus, challenge, and continuous progress. The refreshed identity … Read more

WhatsApp Introduces AI-Powered Message Summaries for Unread Chats

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Initial rollout begins in the U.S. with English support; global availability to follow. WhatsApp has introduced a new feature called Message Summaries, aimed at helping users navigate unread chats more efficiently. Powered by Meta AI, the feature generates brief, AI-driven summaries of unread messages-offering users a quick overview without needing to open each conversation. Announced via an official … Read more

Vidya Balan Joins Welspun as Brand Ambassador

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The acclaimed actor will front the brand’s upcoming 360-degree campaign focused on trust, comfort, and everyday innovation. Welspun, a leading name in India’s home textile industry, has announced the appointment of Vidya Balan as its new brand ambassador. Known for her authenticity, integrity, and impactful storytelling, Vidya Balan aligns naturally with Welspun’s brand values of quality, trust, and innovation. … Read more

EPACK Group appoints Narayan Lodha as ED and Group CFO

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EPACK Group has appointed Narayan Lodha as Executive Director and Group CFO. With over 25 years of experience in corporate finance, capital markets, and strategic planning, Lodha will lead the group’s financial strategy, governance, and compliance across its diverse businesses. A chartered accountant and company secretary, he has previously held senior roles at Vikram Solar, … Read more