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boAt Lifestyle Elevates Ruchika Malkotia to Public Relations Manager

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boAt Lifestyle has elevated Ruchika Malkotia to Public Relations Manager, recognizing her outstanding contributions and leadership in brand communications. With a track record of crafting engaging campaigns and strengthening media relationships, Ruchika will now spearhead PR strategy to amplify boAt’s voice across press, social, and influencer platforms. Her promotion underscores the brand’s commitment to impactful … Read more

Servotech Renewable’s New TVC Promotes Solar as a Solution to Soaring Power Bills

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The campaign features actors Sunita Rajwar and Paritosh Sand in a relatable family setting. Servotech Renewable, a leading manufacturer of solar products and EV chargers, has rolled out a new television commercial under its “Bijli Ki Smart Bachat” campaign. The ad carries the catchy tagline, “Zero Bijli Ka Bill, Life Bane Super Chill”, emphasizing how switching … Read more

Jasprit Bumrah Turns Boos into Cheers in Boomer’s Latest TVC

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The TVC supports the recent launch of Boomer Lollipops in Strawberry, Orange, and Watermelon flavours. Mars Wrigley India has unveiled a new campaign for its iconic chewing gum brand, Boomer, featuring star cricketer Jasprit Bumrah. The latest TVC highlights bubble-blowing as a form of self-expression, especially for today’s confident and playful generation. Set against the … Read more

Instamart Rolls Out Sunlight-Triggered Mango Ad

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The in-house developed idea uses print innovation to celebrate mango season. Havas handles media for the campaign. To mark the mango season, Instamart has launched a groundbreaking sunlight-activated newspaper ad. The full-page print features a mango tree surrounded by children, with mangoes that change color when exposed to sunlight, thanks to photochromatic ink-a first in … Read more

Central Park Appoints iCubesWire as Digital Transformation Partner

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The mandate includes social media management, online reputation, digital listening, and more. After a multi-agency pitch, real estate developer Central Park has selected digital marketing agency iCubesWire as its Digital Transformation Partner. The partnership entrusts iCubesWire with a comprehensive range of digital responsibilities, including social media management, online reputation, digital listening, search, web experience, creative … Read more

Anytime Fitness Launches ‘Breathe, Bend & Balance’ Campaign Ahead of International Yoga Day

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Ahead of International Yoga Day (June 21), Anytime Fitness has kicked off a nationwide campaign titled “Breathe, Bend & Balance”, designed to inspire Indians to embrace yoga for physical, mental, and emotional well-being. The week-long campaign will run from June 15 to June 21, featuring interactive challenges, brand collaborations, and expert-led video content. Campaign Structure As part of the rollout, three … Read more

Del Monte Launches ‘The Better Can’ Campaign, Spotlighting Premium Can Packaging

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Global food and beverage brand Del Monte has launched its latest India-focused campaign titled ‘The Better Can’, aimed at redefining juice consumption with an emphasis on its iconic can packaging. The campaign promotes the brand’s premium, hygienic, and travel-friendly format as a smart and stylish alternative to traditional juice packs. Campaign Concept Created by Enormous Brands, the campaign film uses sharp humor, … Read more

Times Black ICICI Bank Credit Card Unveils New Ad Film to Highlight Premium Proposition

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The Times Black ICICI Bank Credit Card has launched a new brand film that brings to life the card’s origin, vision, and unique value in the premium financial space. Introduced at a grand launch event at the Gateway of India in December, the card is tailored for affluent and aspirational consumers seeking sophistication in both banking and lifestyle. About the Film Crafted … Read more

Teacher’s Whisky Unveils Refreshed Brand Identity, Blending Heritage with Modernity

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Teacher’s Whisky, a revered name in Scotch whisky, has revealed a bold new brand identity, ushering in a new era while honoring its storied legacy of over 195 years. The redesign features a modern aesthetic with carefully retained traditional cues that pay homage to its rich Scottish heritage. Key Updates in the New Identity This evolution is … Read more