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Nestlé Picks Up Minority Stake in Indian Pet Food Brand Drools

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Nestlé S.A., the global food and beverage giant, has acquired a minority stake in Drools Pet Food, a leading Indian pet food brand. This marks Nestlé’s first direct investment in an Indian brand, underlining the company’s growing interest in India’s rapidly expanding pet care market. Drools, which recently attained unicorn status, will continue to operate with strategic and operational independencedespite the investment. … Read more

POCO India appoints Ken Sekhar as Head of Marketing

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POCO India has appointed Ken Sekhar as its new Head of Marketing. With over 20 years of experience across advertising, brand building, digital marketing, e-commerce, and sales, Ken brings a wealth of expertise to the role. He previously served as SVP and Head of Marketing & Sales at Recoup Health, and has held key positions … Read more

MiQ Appoints Vikas Khanchandani as Strategic Advisor for India

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MiQ, a global programmatic media partner, has appointed Vikas Khanchandani as Strategic Advisor for India Commercial. With over 25 years of experience in media, advertising, and digital transformation, Khanchandani will focus on strengthening MiQ’s partner relationships, scaling Advanced TV capabilities, and providing strategic counsel to drive accelerated growth in the Indian market. His appointment underscores … Read more

Nisha Didwania Elevated to Senior Vice President at Zenith

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Nisha Didwania has stepped up as Senior Vice President at Zenith as of April 2025, marking a major milestone in her 18-year journey through India’s media landscape. Known for her strategic brilliance and no-nonsense leadership, Nisha has led major accounts with a focus on integrated planning, digital transformation, and high-performance teams. With past stints at … Read more

Zepto Teams Up with Truecaller to Enhance User Communication

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Truecaller x Zepto Zepto, the quick commerce platform, has partnered with Truecaller, a global communications leader, to boost user trust, streamline communication, and improve operational efficiency. This collaboration is designed to enhance user engagement throughout the entire Zepto journey-from onboarding to doorstep delivery. Through Truecaller’s Customer Experience Solutions, this alliance brings a new level of clarity … Read more

amanté’s New Campaign Celebrates Versatility in Women’s Wear

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“Made Like You” Campaign Showcases Everyday Comfort and Style amanté has unveiled a new campaign titled “Made Like You”, centered around the versatility of women’s clothing. The campaign showcases a wide range of products, including lingerie, loungewear, shapewear, and athleisure—each designed to meet the dynamic needs of modern women. The campaign reflects the brand’s focus on comfort, … Read more

JioStar and SPNI Join Forces for India’s England Tours in 2025 and 2026

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JioStar and Sony Pictures Networks India (SPNI) have announced a strategic collaboration to bring live coverage of India’s tours of England in 2025 and 2026 to fans across platforms. Under this content-sharing agreement: Statements from the Stakeholders Sanjog Gupta, CEO, Sports and Live Experiences, JioStar, said: “This collaboration is a win-win for all stakeholders involved-especially Indian cricket … Read more

Wella Professionals Appoints Manushi Chhillar as Brand Ambassador for India

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A New Era Begins with Manushi Chhillar as the Face of Wella Professionals Wella Professionals has announced Manushi Chhillar as its new brand ambassador for the Indian market. This marks a significant moment for the brand, as it introduces a brand face after several years-signaling a renewed focus on bold beauty, self-expression, and cutting-edge hair artistry. Leadership … Read more

Gillette India Ups Ad Spend to ₹109 Cr in Q3 FY25

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Strong Profit Growth Fueled by Strategic Investments and Innovation Gillette India announced its financial results for the third quarter of FY25, reporting a 60% year-on-year increase in net profit. The company’s profit surged to ₹158.68 crore for the quarter ended March 2025, compared to ₹99.09 crore in the same period last year. This growth was largely driven by strong performance … Read more