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The Souled Store Acquires Redwolf to Strengthen Pop Culture Merchandise Leadership in India

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The Souled Store, a prominent Indian pop culture merchandise brand, has acquired Redwolf, a fellow pop culture merchandise company. This strategic acquisition aims to bolster The Souled Store’s product offerings and strengthen its position in the fandom-driven merchandise segment. Redwolf’s founders—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—will join The Souled Store team, bringing their expertise and creativity … Read more

Network18 Surpasses Times Internet in March 2025, News18 Overtakes TOI in Digital Reach: Comscore

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Network18 has surpassed Times Internet in digital reach, according to the latest ComScore MMX Report for March 2025.The report reveals that Network18 achieved 315 million unique visitors (UVs), a 55% increase over Times Internet’s 202 million UVs. This marks a significant shift in India’s digital media landscape.​ News18.com led the charge with 251 million UVs, outperforming … Read more

82.5 Communications Bags Creative Mandate for Tata Coffee & Himalayan Water

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82.5 Communications India has secured the creative mandate for Tata Consumer Products, encompassing Tata Coffee Grand Cold Coffee and Himalayan Natural Mineral Water. Following a competitive multi-agency pitch, the agency will oversee offline, digital, and social media strategies to drive long-term growth for both brands.​ Mayur Varma, Chief Creative Officer at 82.5 Communications India, expressed enthusiasm … Read more

Gaurav Sawant Takes the Helm of Prime-Time With ‘India First’ on India Today TV

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Gaurav Sawant, a seasoned journalist with over 30 years of experience, has been appointed as the anchor for India First, the 8 PM prime-time show on India Today TV, starting April 28, 2025. This move marks a significant shift in the channel’s evening lineup, replacing the previous program, Newstrack.​ Sawant’s illustrious career includes reporting on major global events … Read more

Britannia’s ‘One More Please’ Campaign Elevates The Laughing Cow’s Creamier Taste

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Britannia The Laughing Cow has launched its ‘One More Please’ campaign, highlighting the brand’s enhanced creaminess and smoother texture. This initiative underscores the brand’s commitment to delivering a premium cheese experience to Indian consumers.​ Product Enhancements The Laughing Cow’s new range boasts a creamier taste and smoother texture, achieved through a refined recipe that combines French … Read more

Kwality Wall’s Unveils ‘The Dairy Factory’: A Premium Slow-Churned Ice Cream Experience

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Kwality Wall’s, a prominent name in India’s frozen dessert industry, has introduced a new brand—The Dairy Factory.This premium range of slow-churned ice creams is crafted to offer a rich and creamy experience, setting a new benchmark in indulgence.​ Product Offerings The Dairy Factory is available in four classic flavors:​ These flavors are offered in convenient … Read more

iCubesWire Launches Pin-Code Level Influencer Targeting, Redefining Hyperlocal Marketing in India

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iCubesWire, a leading global MarTech solutions provider, is celebrating a significant milestone—its 15th anniversary in the industry. To mark this occasion, the company has introduced a groundbreaking feature to its influencer marketing platform, InfluenceZ: hyperlocal influencer targeting at the pin code level.​ This industry-first capability enables brands to identify, connect, and collaborate with influencers based … Read more

YouTube Names Gunjan Soni as Country Director for India

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YouTube has appointed Gunjan Soni as the Country Managing Director for India. With over 20 years of experience in business, technology, marketing, and e-commerce, Soni will lead YouTube’s growth and innovation efforts in India. Prior to joining YouTube, she served as Group CEO at ZALORA, and held leadership roles at Star India, Myntra, and McKinsey. … Read more

Nitin Agarwal has stepped down as CEO of GlobalBees

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Nitin Agarwal has stepped down as CEO of GlobalBees, a company he co-founded in 2021, citing personal reasons. He will support the handover process until late May. Anuj Jain, with over 23 years of experience at brands like ITC, L’Oréal, and FirstCry, will take over as CEO. Jain, who has been with FirstCry’s parent company, … Read more