Axis Bank has rolled out the fifth edition of its flagship festive property, ‘Dil Se Open Celebrations’, designed to celebrate India’s vibrant festive season from Navratri and Diwali to Christmas and beyond.

Staying true to its Dil Se Open philosophy, the campaign-crafted with Lowe Lintas-carries the proposition, “Sirf ek festival nahi, poore festive season chalega”. The initiative positions Axis Bank as more than a financial service provider, aiming to be a trusted companion throughout the season, delivering both emotional resonance and practical rewards.

Customers can avail exciting offers on shopping, dining, travel, and lifestyle via Axis Bank credit cards, loans, and other banking products. The bouquet includes cashbacks, discounts, and easy EMI options, making big-ticket purchases more accessible and enjoyable.

The campaign launches with a series of films starting from Navratri, set to an original festive score by award-winning composer Amit Trivedi. In a fun twist, Santa Claus appears during Navratri and Diwali, symbolizing the continuity of celebrations and adding a playful surprise factor.

The bank will maximize reach through digital platforms, outdoor advertising, influencer marketing, print campaigns, and in-branch activations across its network of 5,879 branches.

Anoop Manohar, CMO of Axis Bank, said:

“With ‘Dil Se Open Celebrations 2025,’ we aim to be part of our customers’ festive journey for the entire season, delivering tangible benefits and creating meaningful memories.”

Kapil Batra, President – Creative at Lowe Lintas, added:

“Santa’s unexpected arrival across festivals makes this campaign stand out, signaling that Axis Bank is here to celebrate with customers throughout the season.”

Through this campaign, Axis Bank reinforces its promise of being “Truly Dil Se Open”, spreading festive cheer and value to millions of households.