Ogilvy-led campaign emphasizes the importance of regular getaways in a high-stress world, positioning Agoda as the go-to for affordable escapes.
Digital travel platform Agoda has unveiled its newest India campaign titled ‘Escape the Stress, See The World For Less’, starring Bollywood actor Ayushmann Khurrana in an entertaining double role. The campaign underscores the growing need for regular breaks amid the modern-day hustle, presenting Agoda as the preferred choice for cost-effective travel.
Recognizing that frequent travel can strain finances, Agoda aims to make vacations more accessible by offering budget-friendly options across more than 5 million holiday properties both within India and internationally.
In the latest TVC, Ayushmann plays a dual role – first, as a weary, overworked professional, and then transforming into the lively and spirited “Chief Wellness Officer” Mr. Vacaywala. His alter ego introduces viewers to the ultimate escape: affordable, stress-free travel made possible by Agoda. The commercial humorously yet effectively portrays how Agoda’s low prices make regular getaways more achievable.
Ayushmann Khurrana remarked,
“With back-to-back shoots and a packed calendar, I could really use a Mr. Vacaywala myself. Playing this character for Agoda was a joy – and a much-needed reminder that we all deserve a break every now and then.”
Gaurav Malik, Country Director, India at Agoda, added,
“Ayushmann brings an irresistible charm that aligns perfectly with our brand. His portrayal of Mr. Vacaywala reinforces Agoda’s mission – to make travel fun, stress-free, and affordable. According to our 2025 travel motivations survey, 80% of Indian travelers cited relaxation as their top reason to travel. We believe this campaign’s message will truly resonate.”
As Agoda strengthens its footprint in the Indian travel space, the campaign aims to strike a chord with travelers looking for seamless, wallet-friendly vacation experiences. The initiative was conceptualized and executed in collaboration with creative agency Ogilvy, and will run across both TV and digital platforms.
